HELMET HAS ALWAYS BEEN A GOOD IDEA
Title | HELMET HAS ALWAYS BEEN A GOOD IDEA |
Brand | DANISH ROAD SAFETY COUNCIL |
Product/Service | DANISH ROAD SAFETY COUNCIL |
Category |
B02. Non-profit / Foundation-led Education & Awareness |
Entrant
|
NEW LAND Copenhagen, DENMARK
|
Idea Creation
|
&CO Copenhagen, DENMARK
|
Production
|
NEW LAND Copenhagen, DENMARK
|
Post Production
|
NEW LAND Copenhagen, DENMARK
|
Credits
Tore Frandsen |
new-land |
Director |
Sara Samsøe |
new-land |
Executive Producer |
Thor Brammer Jacobsen |
new-land |
Executive Producer |
Sara Samsøe |
new-land |
Producer |
Kasper Wind |
ArtOfficial Agency |
Director Of Photography |
Jacob Schulsinger |
ArtOfficial Agency |
Editor |
Dagmar Stefflova |
N/A |
Costume Designer |
Mikael Balle |
Copenhagen VFX |
Colorist |
Jonas Larsen |
N/A |
Composer |
Kevin Koch |
ArtOfficial Agency |
Sound Designer |
Christian Christian Sjöstedt |
Copenhagen VFX |
VFX Supervisor |
Saskia Skeel Fahlsten |
Another Casting Company |
Casting Director |
Lousie Bruun |
N/A |
Hair and Make Up Artist |
Mads Jørgensen |
Wonderland Productions |
Production Designer |
Christian Rathmann |
Wonderland Productions |
Production Designer |
Lisbeth Sahl |
Danish Road Safety Council |
Senior Project Leader |
Michelle Lykke Laviolette |
Danish Road Safety Council |
Senior Project Leader |
Thomas Hoffmann |
&Co. / NoA |
Creative Director |
Ole Hoffmann |
&Co. / NoA |
Art Director |
Kristoffer Winther Sørensen |
&Co. / NoA |
Art Director |
Kristian Eilerstsen |
&Co. / Noa |
Copywriter |
Nynne Sille Hansen |
&Co. / Noa |
Strategist |
Katrine Thamdrup |
&Co. / Noa |
Planner |
Louise Brinkland Færch |
&Co. / Noa |
Account Manager |
Louise Rasmussen |
&Co. / Noa |
Account Manager |
Anne Sophie Vendal |
&Co. / Noa |
Account Manager |
Thomas Christenson |
&Co. / Noa |
Client Director |
Filippa Borg |
&Co. / Noa |
In-house producer |
Søren Jespersgaard Albrechtsen |
&Co. / NoA |
In-house Editor for supporting elements: |
Frederik Topsøe Jensen |
&Co. / Noa |
In-house Editor for supporting elements: |
Peter Vojnovic |
&Co. / NoA |
Graphic Designer |
Write a short summary of what happens in the film
"Viking Has Always Been A Good Idea" is a Public Service Announcement to encourage more of the population to use safety helmets while bicycling. The comedy film is set back in the Viking era and spells out the reasons why people might not like to wear helmets, but takes a light-hearted approach in urging people, regardless of who they are, to protect themselves.
Tell the jury about the production design/art direction. You may wish to comment on choices, challenges or effects.
The art direction is central to the film. The props and wardrobe pieces were flown in from Prague, sourcing the most authentic stylistic pieces we were able to find. It was difficult to source a large number of people to make up the crowd given the COVID-19 restrictions, but the lack of numbers adds another comedy angle to the piece.