HELMET HAS ALWAYS BEEN A GOOD IDEA
| Title | HELMET HAS ALWAYS BEEN A GOOD IDEA |
| Brand | DANISH ROAD SAFETY COUNCIL |
| Product/Service | PSA |
| Category |
B02. Non-profit / Foundation-led Education & Awareness |
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Entrant
|
&CO Copenhagen, DENMARK
|
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Idea Creation
|
&CO Copenhagen, DENMARK
|
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Media Placement
|
ORCHESTRA Copenhagen, DENMARK
|
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Production
|
NEW LAND Copenhagen, DENMARK
|
Credits
| Ole Hoffmann |
&Co. / NoA |
Creative |
| Kristoffer Winther |
&Co. / NoA |
Creative |
| Kristian Eilertsen |
&Co. / NoA |
Creative |
| Thomas Hoffmann |
& Co. / NoA |
Creative |
| Sara Samsøe |
NewLand |
Producer |
| Tore Frandsen |
NewLand |
Director |
| Kasper Wind |
NewLand |
Director Of Photography |
| Nynne Sille Hansen |
& Co. / NoA |
Medie Strategist |
| Thomas Christensen |
&Co. / NoA |
Account Director |
| Louise Brinkland Færch |
&Co/NoA |
Account Manager |
| Filippa Borg von Bülow |
&Co. Production / NoA |
Agency Producer |
| Katrine Thamdrup |
& Co. / NoA |
Strategy |
| Søren Jespersgaard Albrechtsen |
&Co. Production / NoA |
Agency Editor |
| Anne Sophie Vendal |
&Co. / NoA |
Account Manager |
| Frederik Topsøe |
&Co Production / NoA |
Inhouse Editor |
| Peter Vojnovic |
&Co. / NoA |
Graphic Designer |
| Louise Rasmussen |
&Co. / NoA |
Account Manager |
Write a short summary of what happens in the film
The film takes place in a Viking village year 893, at a raiding party that is due to set sail to England. Before set off, the Viking leader; Svend is reminded to wear his helmet, but he announces to his co-Viking Hjalmar that he won’t be needing his helmet because it is too itchy, wrecks his hair and that he is a safe rider of horses, never falls off, exposing all the common justifications cyclists use as excuses to not wear a helmet. Excuses are exposed, repeated loud and clear yelling them to an army of Vikings far away. Svend’s son brings his helmet, but Svend keeps on, until his wife comes out commanding Svend to wear the helmet. He puts on the helmet and ride away – just to bang his head on the wooden exit of the Viking village. Message enters – Helmet has always been a