SYPHILIS IS A MASTER OF DISGUISE
| Title | SYPHILIS IS A MASTER OF DISGUISE |
| Brand | DIAPRAX GMBH |
| Product/Service | SYPHILIS CLEARTEST |
| Category |
E02. Direct to Healthcare Professional |
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Entrant
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SERVICEPLAN GERMANY Munich, GERMANY
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Idea Creation
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SERVICEPLAN GERMANY Munich, GERMANY
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Production
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SERVICEPLAN GERMANY Munich, GERMANY
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Post Production
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SERVICEPLAN GERMANY Munich, GERMANY
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Credits
| Matthias Jester-Pfadt |
Serviceplan Health & Life GmbH & Co. KG |
Creative Director |
| Nadine Jester-Pfadt |
Freelancer |
Texter |
| Elena El Masry |
Serviceplan Health & Life GmbH & Co. KG |
Junior Art Director |
| Kira Menke |
Serviceplan Health & Life GmbH & Co. KG |
Junior Art Director |
| Matthias Pröbstle |
Serviceplan Health & Life GmbH & Co. KG |
Junior Art Director |
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
The health market does not only function according to the usual rules of the economy. Normally, supply and demand are the determining factors in the market. In the German health care system, the German Drug Advertising Act restricts what professionals, pharmaceutical manufacturers, and medical technology producers are allowed to say.
Describe the target audience and why your work is relevant to them.
Syphilis infections are initially difficult to detect but can later be fatal. We promoted the rapid test „CLEARTEST® Syphilis“ for over 12,000 professional in vitro diagnostics in a mailing to show that the disease can be detected easily when using the right ways.