| Title | PREVENTIOPHOBIA |
| Brand | FELIX BURDA FOUNDATION |
| Product/Service | COLON CANCER SCREENING |
| Category |
B02. Non-profit / Foundation-led Education & Awareness |
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Entrant
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SERVICEPLAN GERMANY Munich, GERMANY
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Idea Creation
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SERVICEPLAN GERMANY Munich, GERMANY
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Media Placement
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SERVICEPLAN GERMANY Munich, GERMANY
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Production
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NAMOTO Munich, GERMANY
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Post Production
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NAMOTO Munich, GERMANY
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Credits
| Sven Hartmann |
Serviceplan Health & Life GmbH & Co. KG |
Executive Creative Director |
| Sarah Munz |
Serviceplan Health & Life GmbH & Co. KG |
Junior Art Director |
| Elena El Masry |
Serviceplan Health & Life GmbH & Co. KG |
Junior Art Director |
| Jason Olney |
Serviceplan Health & Life GmbH & Co. KG |
Senior Concepter |
| Matthias Jester-Pfadt |
Serviceplan Health & Life GmbH & Co. KG |
Creative Director |
Write a short summary of what happens in the film
In this eye-catchy colorful film, some more or less absurd phobias are portrayed by Wayne Carpendale, who performed as the crazy patient. In the meanwhile, the Sissi Perlinger, performing the doctor, explains that "there are many phobias, but only one can be fatal: Preventiophobia!". The word "Preventiophobia" is a cheeky neologism describing the fear of colon cancer screening, because as the doctor further explains in the film: "prevention is harmless, but cancer is far worse".