Title | HALLO YOU |
Brand | SCHÖN KLINIK |
Product/Service | SCHÖN KLINIK |
Category |
C01. Corporate Image & Communication |
Entrant
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Idea Creation
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Production
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Post Production
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Credits
Mike Rogers |
Serviceplan Health & Life GmbH & Co. KG |
Executive Creative Director |
Sven Hartmann |
Serviceplan Health & Life GmbH & Co. KG |
Creative Director |
Sarah Munz |
Serviceplan Health & Life GmbH & Co. KG |
Junior Art Director |
Petra Nachtigall |
Serviceplan Health & Life GmbH & Co. KG |
Text |
Johannes Kokorsch |
Serviceplan Health & Life GmbH & Co. KG |
Art Director |
Background
Although the Schoen Clinic chain of private clinics is comparatively small, it has a lot to offer. State-of-the-art medical technology paired with a very human touch makes Schoen Clinic outstanding in its field. We were set the challenge of simultaneously communicating these two points of cutting-edge medicine and uniquely human care, in a poignant and attention-grabbing way that would set the scene for our David to conquer Goliath.
Describe the strategy
We developed a captivating social media reach and traffic campaign that successfully communicated, both, the tailor-made and state-of-the-art medicine and warm, personal touch that Schoen Clinic is uniquely able to provide. The spearhead of this campaign was outstanding emotional campaign videos.
Describe the execution
The social media posts and videos intertwine the realistic and personal journeys of different patients, from rock-bottom to recovery. The powerful videos were filmed at actual Schoen Clinic locations and focused on the medical areas that the clinic specializes in.
List the results
The campaign successfully reached thousands of people nationwide.