Title | BODYLOVE |
Brand | DOVE |
Product/Service | DOVE |
Category |
B01. Brand-led Education & Awareness |
Entrant
|
EDELMAN Berlin, GERMANY
|
Idea Creation
|
EDELMAN Berlin, GERMANY
|
PR
|
EDELMAN Berlin, GERMANY
|
Credits
Manuel Frank |
Edelman Germany |
Chief Creative Officer |
Johanna Von Rumohr |
Edelman Germany |
Creative Director |
Thomas Walther |
Edelman Germany |
Managing Director Strategy |
Sina Buhler |
Edelman Germany |
Client Lead |
Kim Santini |
Unilever |
Category Lead Skin Cleansing DACH |
Natalie Dargus |
Unilever |
Category Lead Body & Oral Care DACH |
Alissa Martens |
Unilever |
Brand Manager Skin & Face Care DACH |
Write a short summary of what happens in the ambient execution or campaign.
We recreated an Instagram profile/post in 3D by erecting a 7’ x 9’ box in a public square where the woman was seated centrally, and the body shaming comments she had received online were posted on either side. Passers-by could then reflect & add their messages of positivity.