| Title | YES WE CANCER |
| Brand | YES WE CANCER |
| Product/Service | YES WE CANCER |
| Category |
B02. Non-profit / Foundation-led Education & Awareness |
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Entrant
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SERVICEPLAN GERMANY Munich, GERMANY
|
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Idea Creation
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SERVICEPLAN GERMANY Munich, GERMANY
|
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Media Placement
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MEDIAPLUS Hamburg, GERMANY
|
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Production
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SERVICEPLAN GERMANY Munich, GERMANY
|
Credits
| Alex Schill |
SERVICEPLAN GROUP |
Global Chief Creative Officer |
| Matthias Harbeck |
SERVICEPLAN GROUP |
Chief Creative Officer Germany |
| Alexander Nagel |
SERVICEPLAN GERMANY |
Creative Managing Partner |
| Christoph Everke |
SERVICEPLAN GERMANY |
Creative Managing Partner |
| Michael Jaeger |
SERVICEPLAN GERMANY |
Managing Partner |
| Matthäus Frost |
SERVICEPLAN GERMANY |
Creative Director |
| Kerstin Kriebel |
MEDIAPLUS GERMANY |
General Manager |
| Jana Dreger |
MEDIAPLUS GERMANY |
Director Consulting & Operations |
| Greta Gasser |
SERVICEPLAN GERMANY |
Senior Account Manager |
| Ralph Merettig |
SERVICEPLAN GERMANY |
Copywriter |
| Elena Sorokova |
SERVICEPLAN GERMANY |
Art Director |
| Nedim Aktas |
SERVICEPLAN GERMANY |
Copywriter |
| Alexander Hofmann |
SERVICEPLAN GERMANY |
Junior Account Manager |
| Philipp Elsner |
SERVICEPLAN GERMANY |
Junior Online Designer |
Translation: Provide a full English translation of any text.
Ad is in English
Tell the jury about the copywriting.
Stay at home, save lives.
This guideline shaped Corona communications in Germany and around the world. But we turned it around. Why? Because it's true. For cancer patients and people who did not go for screening, the lockdown did not save their lives. Quite the contrary: the life expectancy of those skipping their hospitalization because of the pandemic dropped significantly – in some cases by decades.
When cancer screening numbers were at a dangerous low during the third wave of Corona, we drew attention to the issue with our nationwide print campaign. In a way that doesn't sound like health communication at all. And it doesn't look like it.