AIR BUBBLE

TitleAIR BUBBLE
BrandOTRIVIN
Product/ServiceOTRIVIN
Category A02. OTC Applications
Entrant SAATCHI & SAATCHI London, UNITED KINGDOM
Idea Creation SAATCHI & SAATCHI London, UNITED KINGDOM
Media Placement PLATFORMGSK London, UNITED KINGDOM
PR MSL London, UNITED KINGDOM
Production ECOLOGICSTUDIO London, UNITED KINGDOM
Production 2 PAPAYA FILMS Warsaw, POLAND
Credits
Name Company Position
Guillermo Vega Saatchi & Saatchi Chief Creative Officer
Lauren Dyer Saatchi & Saatchi Creative Director
Fabiano Gomes Saatchi & Saatchi Art Director
Katy Stanage Saatchi & Saatchi Copywriter
Emily Downing Saatchi & Saatchi Art Director
Olivia Weston Saatchi& Saatchi Copywriter
Miri Menendez Saatchi & Saatchi Designer
Mathieu Abet Saatchi & Saatchi Planner
Clare Shaw Saatchi & Saatchi Business Leader
Isaac Hickinbottom Saatchi & Saatchi Account Director
Zara Hutchins Saatchi & Saatchi Account Director
Fritha Dickie Saatchi & Saatchi Agency Producer
Emma Whiting Saatchi & Saatchi Creative Producer
Tomasz Knittel Papaya Films Director
Agnieszka Mucha Papaya Films Producer

Write a short summary of what happens in the ambient execution or campaign.

The Otrivin AirBubble, a unique architecture that integrates 52 cylinders of algae and through photosynthesis filtrates the pollutants in the air and releases oxygen. The air purification is also powered by the children. Their activity helps circulate the air through the algae, the more they play, the better it cleans.