Title Brand Product / Service Medium Entrant Company Location Idea Creation Company Location Award
A01 OTC Oral Medicines
WHEN IT'S HARD TO SWALLOW
PHARYSOL / PHARYSOL SORE THROAT SPRAY
Industry Craft: Copywriting MIND TATTOO STORYTELLING Helsinki FINLAND MIND TATTOO STORYTELLING
Helsinki
FINLAND
A02 OTC Applications
AIR BUBBLE
OTRIVIN / OTRIVIN
Outdoor: Ambient SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI
London
UNITED KINGDOM
A03 OTC Products / Devices
SOUNDS OF LUST
RFSU / RFSU SENSE ME
Radio & Audio RADON CREATIVE Stockholm SWEDEN RADON CREATIVE
Stockholm
SWEDEN
MY FIRST SEX TEACHER
RECKITT - DUREX / CONDOMS
Digital HAVAS TURKEY Istanbul TURKEY HAVAS TURKEY
Istanbul
TURKEY
SYPHILIS IS A MASTER OF DISGUISE
DIAPRAX GMBH / SYPHILIS CLEARTEST
Integrated SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
COLDISH
SENSODYNE (GLAXOSMITHKLINE) / SENSODYNE'S TOOTHPASTE FOR SENSITIVE TEETH
Branded Content & Entertainment: Live Experience PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK
Stockholm
SWEDEN
LOVE CROSSINGS
BILLY BOY / BILLY BOY CONDOMS
Outdoor: Standard SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
A04 Nutraceuticals
CAT FROM THE POSTER
S&D PHARMA / YOMOGI
Film: Cinema, TV and Digital Film Content WIKTOR LEO BURNETT Bratislava SLOVAK REPUBLIC WIKTOR LEO BURNETT
Bratislava
SLOVAK REPUBLIC
A05 Health & Wellness Tech
SAYLISTS
WARNER MUSIC GROUP / PLAYLISTS
Creative Data ROTHCO, PART OF ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO, PART OF ACCENTURE INTERACTIVE
Dublin
IRELAND
Short List
SAYLISTS
WARNER MUSIC GROUP / PLAYLISTS
Product Innovation ROTHCO, PART OF ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO, PART OF ACCENTURE INTERACTIVE
Dublin
IRELAND
SAYLISTS
WARNER MUSIC GROUP / PLAYLISTS
Use of Technology ROTHCO, PART OF ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO, PART OF ACCENTURE INTERACTIVE
Dublin
IRELAND
Silver
B01 Brand-led Education & Awareness
MEMOJI GIRL
KETNET / KETNET
Film Craft: Animation / Visual Effects LUCY Brussels BELGIUM LUCY
Brussels
BELGIUM
CARREFOUR X FORTNITE: THE HEALTHY MAP
CARREFOUR / THE HEALTHY MAP
Branded Content & Entertainment: Digital & Social PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
INTENSIVÃO DA PPK
BAYER / CANESTEN
Branded Content & Entertainment: Digital & Social ANALOGFOLK London UNITED KINGDOM ANALOGFOLK
London
UNITED KINGDOM
THE SELF-EXAM MANNEQUIN
TIETÊ PLAZA SHOPPING / TIETÊ PLAZA SHOPPING
Outdoor: Ambient WHITE RABBIT Budapest HUNGARY WHITE RABBIT
Budapest
HUNGARY
WET PANTIES
MAJA.NO / MAJA.NO
Outdoor: Ambient MORGENSTERN Oslo NORWAY MORGENSTERN
Oslo
NORWAY
BODYLOVE
DOVE / DOVE
Outdoor: Ambient EDELMAN Berlin GERMANY EDELMAN
Berlin
GERMANY
ALLYAH
UNILEVER, DOVE / DOVE MASTERBRAND
Print & Publishing: Standard OGILVY London UNITED KINGDOM OGILVY
London
UNITED KINGDOM
GRACE
UNILEVER, DOVE / DOVE MASTERBRAND
Print & Publishing: Standard OGILVY London UNITED KINGDOM OGILVY
London
UNITED KINGDOM
ISABEL
UNILEVER, DOVE / DOVE MASTERBRAND
Print & Publishing: Standard OGILVY London UNITED KINGDOM OGILVY
London
UNITED KINGDOM
#PAINSTORIES
ESSITY / BODYFORM
Digital Craft: User Experience (UX) AMV BBDO London UNITED KINGDOM AMV BBDO
London
UNITED KINGDOM
Short List
THE SELF-EXAM MANNEQUIN
TIETÊ PLAZA SHOPPING / TIETÊ PLAZA SHOPPING
Brand Experience & Activation WHITE RABBIT Budapest HUNGARY WHITE RABBIT
Budapest
HUNGARY
AIR BUBBLE
OTRIVIN / OTRIVIN
Brand Experience & Activation SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI
London
UNITED KINGDOM
Short List
THE SAFE TRAINING JERSEY
GMF / GMF SAFE TRAINING JERSEY
Product Innovation HAVAS SPORTS & ENTERTAINMENT Paris FRANCE HAVAS SPORTS & ENTERTAINMENT
Paris
FRANCE
STOP VEO - TALKS
STOP VEO / STRONGER
Film: Cinema, TV and Digital Film Content PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
REVERSE SELFIE
UNILEVER, DOVE / DOVE MASTERBRAND
Film: Cinema, TV and Digital Film Content OGILVY London UNITED KINGDOM OGILVY
London
UNITED KINGDOM
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION / SPINNEYS FLOUR
Direct McCANN Paris FRANCE McCANN
Paris
FRANCE
Short List
THE LIFE-SAVING RECEIPT
PENNY / PENNY
Direct SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
EDEN GEN - SEXTEMBER
EDEN GEN / HEALTHCARE
Direct BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
MY FIRST SEX TEACHER
RECKITT - DUREX / CONDOMS
Digital HAVAS TURKEY Istanbul TURKEY HAVAS TURKEY
Istanbul
TURKEY
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION / SPINNEYS FLOUR
PR McCANN Paris FRANCE McCANN
Paris
FRANCE
Gold
#WOMBPAINSTORIES
ESSITY / BODYFORM
Integrated AMV BBDO London UNITED KINGDOM AMV BBDO
London
UNITED KINGDOM
Grand Prix
B02 Non-profit / Foundation-led Education & Awareness
DO YOU WANT TO BUILD A SNOWMAN?
THE SWEDISH CHILDHOOD CANCER FUND / CHILDHOOD CANCER RESEARCH
Radio & Audio GARBERGS Stockholm SWEDEN GARBERGS
Stockholm
SWEDEN
14 IS NOT OK
ESTONIAN SEXUAL HEALTH ASSOCIATION / NOT APPLICABLE
Direct OPTIMIST CREATIVE Tallinn ESTONIA OPTIMIST CREATIVE
Tallinn
ESTONIA
Short List
RECIPES REWRITTEN
SWISS CANCER LEAGUE / SWISS CANCER LEAGUE
PR FARNER PR Zurich SWITZERLAND FARNER PR
Zurich
SWITZERLAND
THE DARK SIDE OF SUGAR
ACTION ON SUGAR / CAMPAIGN TO PREVENT TYPE 2 DIABETES
Digital SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
LIFE SAVING STORIES
RED CROSS / CPR TRAINING
Digital 180 AMSTERDAM THE NETHERLANDS 180 AMSTERDAM
THE NETHERLANDS
PREVENTIOPHOBIA
FELIX BURDA FOUNDATION / COLON CANCER SCREENING
Digital SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
LIFE SAVING STORIES
RED CROSS / CPR TRAINING
Mobile 180 AMSTERDAM THE NETHERLANDS 180 AMSTERDAM
THE NETHERLANDS
PREVENTIOPHOBIA
FELIX BURDA FOUNDATION / COLON CANCER SCREENING
Integrated SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
WE, THE LOVER
SANTÉ PUBLIQUE FRANCE / SEXUAL HEALTH
Integrated BABEL Paris FRANCE BABEL
Paris
FRANCE
ADDRESSPOLLUTION.ORG
COPI CENTRAL OFFICE OF PUBLIC INTEREST) / ADDRESSPOLLUTION.ORG
Integrated AMV BBDO London UNITED KINGDOM AMV BBDO
London
UNITED KINGDOM
Short List
HELMET HAS ALWAYS BEEN A GOOD IDEA
DANISH ROAD SAFETY COUNCIL / DANISH ROAD SAFETY COUNCIL
Film Craft: Production Design / Art Direction NEW LAND Copenhagen DENMARK &CO
Copenhagen
DENMARK
HELMET HAS ALWAYS BEEN A GOOD IDEA
DANISH ROAD SAFETY COUNCIL / DANISH ROAD SAFETY COUNCIL
Film Craft: Direction NEW LAND Copenhagen DENMARK &CO
Copenhagen
DENMARK
HELMET HAS ALWAYS BEEN A GOOD IDEA
DANISH ROAD SAFETY COUNCIL / DANISH ROAD SAFETY COUNCIL
Film Craft: Script NEW LAND Copenhagen DENMARK &CO
Copenhagen
DENMARK
Short List
FACE A L'INCESTE - TWO MONSTERS IN MY STORY
FACE A L'INCESTE / TWO MONSTERS IN MY STORY
Film Craft: Script PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
Short List
40TH ANNIVERSARY
SOLIDARITÉS INTERNATIONAL / NGO
Film Craft: Use of Music / Sound Design SOCIALCLUB Paris FRANCE SOCIALCLUB
Paris
FRANCE
YES AFRICAN
ALIMA / NGO
Film Craft: Animation / Visual Effects SOCIALCLUB Paris FRANCE SOCIALCLUB
Paris
FRANCE
FACE A L'INCESTE - TWO MONSTERS IN MY STORY
FACE A L'INCESTE / TWO MONSTERS IN MY STORY
Film Craft: Animation / Visual Effects PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
A FUCKING PRINT AD
THE SWEDISH BRAIN FOUNDATION / BRAIN RESEARCH
Industry Craft: Copywriting NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN