Demo Film

Presentation Image

Title	HELL-P
Brand	WARNER MUSIC CENTRAL EUROPE
Product/Service	SLAYER
Category	B04. Packaging Design
Entrant	KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
Idea Creation	KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
Production	KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
Production 2	RAILROAD-TRACKS Cologne, GERMANY
Production 3	RTS SCHOLZ Bremen, GERMANY
Production 4	EFFECTIV-TEAM SFX SPEZIAL EFFEKTE Hamburg, GERMANY
Post Production	KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg, GERMANY
Post Production 2	KR STUDIOS Hamburg, GERMANY
Additional Company	WARNER MUSIC CENTRAL EUROPE Hamburg, GERMANY

Name	Company	Position
Bettina Dorn	Warner Music Central Europe	Senior Director Brand Partnership & Licensing Central Europe
Fabian Frese	Kolle Rebbe GmbH	Managing Director Creation
Thomas Knüwer	Kolle Rebbe GmbH	Executive Creative Director, Art Direction
Marco Obermann	Kolle Rebbe GmbH	Group Creative Director
Alexander Michaelsen	Kolle Rebbe GmbH	Creative Director, Copywriter
Jan Vierig	Kolle Rebbe GmbH	Account Supervisor
Milena Gau	Kolle Rebbe GmbH	Account Manager
Martin Strobel	Kolle Rebbe GmbH	Art Direction
Janin Heymach	Kolle Rebbe GmbH	Illustration
Alexander Schillinsky	Kolle Rebbe GmbH	Executive Director Integrated Production
Martin Lühe	Kolle Rebbe GmbH	Production Manager
Thomas Ölscher	Railroad-Tracks GmbH	Producer
Marco Cordes	RTS Scholz GmbH	Managing Director
Ingo Bauer	effectiv team sfx GmbH	SFX Artist
Steffen Gill	Effectiv Team sfx Gmbh	SFX Artist
Niklas Girardet	effectiv team sfx GmbH	Phantom Operator
Fiete Girardet	effectiv team sfx GmbH	SFX Coordination
Jan-Ole Brendel	KR Studios	Agency Producer
Alexander Hildenberg	KR Studios	Director of Photography, Director
Alexander Seipel	KR Studios	Editor
Klaas Nocken	KR Studios	Sound Editor/Sounddesigner
Slayer -	Warner Music Central Europe	Composer

Cultural / Context information for the jury

Slayer is one of the most influential bands in metal history and has one of the most passionate fan communities in the world. Slayer’s fans would go through hell for them and that’s exactly the idea of that promotion: a record you can play in hell. The ultimate collector's item for a scene that celebrates singles, vinyl, special pressings and releases like no other and is willing to do anything for it. Maybe even to go to hell.

Tell the jury about the art direction.

The ultimate collector’s item. Forged from stainless steel and copper, the 6,66 inch single withstands infernal temperatures of up to 1,500° Celsius. Embedded in a richly illustrated hellfire package, the Hell-P must be freed from its completely sealed inner sleeve by setting it on fire with a black match, whose solid copper coffin also serves as seal for the outer packaging. The whole design quotes motifs that Slayer has distinguished for decades - The outer shape of the packaging, based on their famous Pentagram logo, made of swords, the elaborate illustration with skulls in hellfire and burned upside down crosses. The Hell-P is a bow to the unparalleled work of the band and the passion of the fans.