| Title | MELTDOWN FLAGS - CANADA |
| Brand | METER GROUP |
| Product/Service | METER ENVIRONMENT |
| Category |
B03. Print & Publishing |
|
Entrant
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SERVICEPLAN GERMANY Munich, GERMANY
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Idea Creation
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SERVICEPLAN GERMANY Munich, GERMANY
|
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Media Placement
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MEDIAPLUS Munich, GERMANY
|
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Production
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VENI.TV Madrid, SPAIN
|
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Additional Company
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SERVICEPLAN SPAIN Madrid, SPAIN
|
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Additional Company 2
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MOBY DIGG Munich, GERMANY
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Additional Company 3
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STANDARDABWEICHUNG Munich, GERMANY
|
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Additional Company 4
|
HYPERINTERACTIVE Hamburg, GERMANY
|
Credits
| Alex Schill |
SERVICEPLAN GROUP |
Global Chief Creative Officer |
| Matthias Harbeck |
SERVICEPLAN GROUP |
Chief Creative Officer Germany |
| Jason Romeyko |
SERVICEPLAN GROUP |
Worldwide Executive Creative Director |
| Franz Röppischer |
SERVICEPLAN GERMANY |
Executive Creative Director |
| Lorenz Langgartner |
SERVICEPLAN GERMANY |
Executive Creative Director |
| Christian Hertel |
METER Group |
VP Marketing |
| Scott Campbell |
METER Group |
CEO |
| Sandra Loibl |
SERVICEPLAN GERMANY |
General Manager |
| Jan-Martin Hopf |
SERVICEPLAN GERMANY |
Senior Art Director |
| Martin Rackel |
SERVICEPLAN GERMANY |
Account Management |
| Eduardo Alvarez |
SERVICEPLAN GERMANY |
Art Director |
| Saurabh Kakade |
SERVICEPLAN GERMANY |
Creative |
| Sandra Valencia |
SERVICEPLAN GERMANY |
Copywriter |
| Kai West Schlosser |
SERVICEPLAN GERMANY |
Junior Art Director |
| Thao Vu |
SERVICEPLAN GERMANY |
Junior Art Director |
| Leonie Casper |
SERVICEPLAN GERMANY |
Intern Account Management |
| Clara Illán |
Serviceplan Spain |
Account Executive |
| Maximilian Heitsch |
Moby Digg |
Design Director & Coder |
| Sebastian Haiss |
Moby Digg |
Coder |
| Gabriela Baka |
Moby Digg |
Designer |
| Marco Kawan |
Moby Digg |
Designer |
| Niklas May |
Moby Digg |
Coder |
| Daniel Kuhnlein |
Standardabweichung |
Creative Coder |
| Dieter Pries |
Hyperinteractive |
Digital Director |
| Karin Schmitz |
SERVICEPLAN GERMANY |
Senior Production Manager |
| Lipa Lizaso |
Veni.tv |
Executive Producer |
| Gabo Gertner |
Veni.tv |
Producer |
| Yaiza Ríos España |
Veni.tv |
Production Assistant |
| Santiago García Suarez |
Veni.tv |
Second Production Assistant |
| Diego Llorente Aguilera |
Veni.tv |
Director |
| Jairo González Pérez |
Veni.tv |
Camera Operator |
| Cristina Campos |
Veni.tv |
Second Camera Operator |
| Federico Gutierrez Lopez |
Veni.tv |
Photographer |
| Hussein El Rayess |
Aldesign |
Lenticular Artist |
| Lukas Pachoinig |
MEDIAPLUS GERMANY |
Creative Media Manager |
| Sabrina Duchow |
MEDIAPLUS GERMANY |
Creative Media Manager |
| Britta Tronke |
SERVICEPLAN GERMANY |
General Manager |
| Michael Wilk |
SERVICEPLAN GERMANY |
Executive Creative Director |
| Dennis Fritz |
SERVICEPLAN GERMANY |
Senior Motion Designer |
| Michael Lux |
SERVICEPLAN GERMANY |
Senior Art Director |
| Laura Bergler |
SERVICEPLAN GERMANY |
Junior Copywriter |
| Stephan Westerwelle |
SERVICEPLAN GERMANY |
Senior Art Director |
| Julia Nicolaisen |
SERVICEPLAN GERMANY |
Account Management |
| Therese Stüssel |
SERVICEPLAN GERMANY |
Creative Director |
Cultural / Context information for the jury
The glaciers are melting faster than ever. And with them 69% of the global drinking water supply. The environmental sensor company METER has been documenting glacier retreat for decades. But the scientific articles resulting from the data usually only reach an expert audience. The initiative around the Meltdown Flags aims to make the general public understand what is at stake. Within a very short time, the flags became a symbol in the fight against climate change. Meltdown Flags is a climate data initiative that visualizes global glacier retreat, by reducing the color white in flags of countries with glaciers. From 1995, year of the first UN Climate Change Conference, to present day, until 2050, the point of no return for glaciers. UN Climate Change Conference, to present day, until 2050, the point of no return for glaciers.
Translation. Provide a full English translation of any text.
Publications are in English
Tell the jury about the art direction.
Yet most people are not aware of how glacier melt affects them: complete meltdown would raise sea level drastically, changing our countries irreversibly. METER has helped document glacier retreat for decades. Complex scientific data was presented in a creative and illustrative way to explain to everyone in the world how important glaciers are to us.
Meltdown Flags visualizes global glacier retreat, by reducing the color white in flags of countries with glaciers. From 1995 until 2050, the point of no return for glaciers. The initiative took place at climate demonstrations worldwide, at Social Media and at an exhibition at the Reinhold Messner Museum. The flags first launched at the counter protests leading up to the twenty-fifth Conference of the Parties in Madrid - on going.