| Title | POSTER - JUSTIN |
| Brand | NUBIAN JAK COMMUNITY TRUST |
| Product/Service | NUBIAN JAK COMMUNITY TRUST |
| Category |
E02. Outdoor |
|
Entrant
|
HAVAS London, UNITED KINGDOM
|
|
Idea Creation
|
HAVAS London, UNITED KINGDOM
|
|
Media Placement
|
HAVAS London, UNITED KINGDOM
|
|
Production
|
HAVAS STUDIOS London, UNITED KINGDOM
|
Credits
| Vicki Maguire |
Havas London |
Creative Board Sponsor |
| Andy Lockley |
Havas London |
Creative Lead |
| Ken Abalos |
Havas London |
Creative |
| Sam Adio |
Havas London |
Creative |
| Lorenzo Fruzza |
Havas London |
Creative |
| Simon Baker |
Havas London |
Creative |
| Shaun Musgrove |
Havas London |
Creative |
| Claire Lillis |
Havas London |
Production |
| Ali Cooper |
Havas London |
Production |
| Joseph Ogunmokun |
Havas London |
Production |
| Nikola Oksiutycz |
Havas London |
Production |
| Ravi Matharu |
Havas London |
Strategy |
| Ally Chapman |
Havas London |
Strategy |
| Milan Zum Hebel |
Havas London |
Strategy |
| Asa Nowers |
Havas London |
Strategy |
| Tamara Greene |
Havas London |
Client Services |
| Hannah Thomas |
Havas London |
Client Services |
| Evie Ungemuth |
Havas London |
Client Services |
| Simon Bevan |
Havas Media |
Media |
| Chris Allen |
Havas Media |
Media |
| Sarah Johnson |
Havas Media |
Media |
| Faye Raincock |
Havas London |
PR |
| Ollie Dearn |
Havas London |
PR |
Cultural / Context information for the jury
British history is often viewed through a colonial lens and Black achievement is not well represented by the education syllabus. Most people would be hard-pressed to name a person of African or Caribbean background in Britain before WWII. That only 1.6% of those honoured by Britain’s oldest commemorative plaque scheme are of African or Caribbean descent, is one of the problems. The Black Plaque Project seeks to address the imbalance by championing 30 of Britain’s forgotten Black heroes and hastening English Heritage to address historic exclusion and become more inclusive going forwards.
Tell the jury about the copywriting.
The posters used powerful and provocative headlines designed to intrigue people enough that they would activate the QR code with a mobile device. Once a device is pointed at the poster it reveals the individual’s amazing story and the location of their temporary plaque, which is geo-tagged on an interactive map. We breathed digital life into an analogue medium and used the posters to curate forgotten and untold stories of Britain’s Black heroes. Effectively the city temporarily became an outdoor exhibition celebrating Black Britain and the billboards its exhibits for a generation of mobile-savvy Londoners. We reminded people of, or in some cases introduced some of Britain's forgotten Black heroes. From entertainment, to sport, to politics, to art, to poetry, to academia - our posters put Black achievement up for all of London to see.