THE VEGETARIAN BUTCHER 'DING DOG'
Title | THE VEGETARIAN BUTCHER 'DING DOG' |
Brand | THE VEGETARIAN BUTCHER, UNILEVER |
Product/Service | VEGETARIAN SAUSAGE |
Category |
B01. Brand & Communications Design |
Entrant
|
OLIVER London, UNITED KINGDOM
|
Idea Creation
|
OLIVER London, UNITED KINGDOM
|
Credits
Rod Sobral |
OLIVER / U-Studio |
Global Chief Creative Officer |
Andrew Tuffs |
OLIVER / U-Studio |
Creative Director |
Kate Woolley |
OLIVER / U-Studio |
Senior Copywriter |
Marc Hatfield |
OLIVER / U-Studio |
Creative Director |
Sara Lim |
OLIVER / U-Studio |
Account Director |
Catriona Collins |
OLIVER / U-Studio |
Executive Strategy Director |
Alex Port |
OLIVER / U-Studio |
Senior Account Manager |
Alex Port |
OLIVER / U-Studio |
Senior Project Manager |
Christine Dobbin |
Unilever |
Editor |
Louise Ranson |
Designer |
OLIVER / U-Studio |
Lara Iliffe |
Unilever |
The Vegetarian Butcher Senior Brand Manager |
Cultural / Context information for the jury
Ding Dog is a play on ‘Ding Dong’. Ding Dong is a UK saying used to describe something that is extra special or delightful.
Tell the jury about the art direction.
The art direction is a collision of tradition and new. Inspired by the founding aim of the The Vegetarian Butcher Masterbrand ‘To bring tradition and innovation together’. It’s bold, rebellious and ‘in your face’ – Just like Ding Dogs!