SAY IT LOUD. MORE TOLERANCE!
Title | SAY IT LOUD. MORE TOLERANCE! |
Brand | LAUT GEGEN NAZIS E.V. |
Product/Service | ADS AGAINST RACISM |
Category |
E03. Print & Publishing |
Entrant
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Idea Creation
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Media Placement
|
MEDIAPLUS Munich, GERMANY
|
Media Placement 2
|
MEDIASCALE GERMANY Munich, GERMANY
|
Production
|
IT'S US MEDIA Berlin, GERMANY
|
Production 2
|
HASTINGS AUDIO NETWORK Berlin, GERMANY
|
Credits
Alex Schill |
SERVICEPLAN GROUP |
Global Chief Creative Officer |
Matthias Harbeck |
SERVICEPLAN GROUP |
Chief Creative Officer Germany |
Alexander Nagel |
SERVICEPLAN GERMANY |
Creative Managing Partner |
Christoph Everke |
SERVICEPLAN GERMANY |
Creative Managing Partner |
Michael Jaeger |
SERVICEPLAN GERMANY |
Managing Partner |
Daniel Hartmann |
SERVICEPLAN GERMANY |
Management Supervisor |
Matthäus Frost |
SERVICEPLAN GERMANY |
Creative Director |
Laura Müller-Rossbach |
SERVICEPLAN GERMANY |
Creative Director |
Philipp Elsner |
SERVICEPLAN GERMANY |
Digital Creative |
Stefan Ott |
SERVICEPLAN GERMANY |
Copywriter |
Alexandra Felbinger |
SERVICEPLAN GERMANY |
Final Art Director |
Hendrik Haupt |
SERVICEPLAN GERMANY |
Copywriter |
Jonas Herr |
SERVICEPLAN GERMANY |
Senior Account Manager |
Marie Dodillet |
SERVICEPLAN GERMANY |
Trainee |
Julia Cathrin Wallner |
MEDIAPLUS GERMANY |
Head of Strategic Buying NonTV/NonDigital |
Emanuele Fino |
MEDIAPLUS GERMANY |
Director Strategic Buying Digital |
Maximilian Leipert |
MEDIAPLUS GERMANY |
Planer/Berater Digital Media & Creative Media Man. |
Birgit Koch |
SERVICEPLAN GERMANY |
Senior PR & Content Consultant |
Alena Hermann |
SERVICEPLAN GERMANY |
Junior PR & Content Consultant |
Serkant Oguz |
SERVICEPLAN GERMANY |
Senior Strategic Buyer |
Anabel Stemberger |
Mediascale |
Junior Digital Media Planner& Consultant |
Caroline Franke |
Mediascale |
Group Head Digital Media |
Richard Williams |
Hastings Music |
Sounddesign |
Jan Finck B. |
Hastings Music |
Sounddesign |
Camilo Remolina |
Hastings Audio Network |
Producer |
Anna Wegner |
Hastings Audio Network |
Producer |
Cultural / Context information for the jury
Racism is an issue now more than ever. A loud one. The vast majority, however, remains silent. And says nothing against it.
Translation. Provide a full English translation of any text.
(Headline)
Meer, toller Ranz!
Silently that reads: Sea, great rut!
When you say it out loud it means: More tolerance!
(Subline /CTA:)
Sag es laut. Das macht den Unterschied.
(Subline / CTA translation)
Saying it loud makes a big difference.
(Logo)
Laut gegen Nazis
(Logo translation:)
Loud against Nazis
Tell the jury about the copywriting.
Together with ´Laut gegen Nazis´ (Loud against Nazis), we developed a nationwide campaign that calls on the majority of people to show civil courage and creatively inspires and encourages them to speak up. Because you can only do something against racism if you speak up. Loud against Nazis. That´s the idea. With messages and headlines against racism and for more tolerance, which only make sense if you say them out loud. E.g. the headline ´Nuts ease out!´ phonetically sounds like ´Nazis out!´ if you say it out loud. Or the headline ´Ray Cyst!´ sounds like ´racist!´. We coupled these headlines with a call to action, encouraging people to say it out loud and make a difference.