Title | CARWASH |
Brand | MCDONALD'S |
Product/Service | MCDRIVE |
Category |
B02. Outdoor |
Entrant
|
McDONALD'S Crissier, SWITZERLAND
|
Idea Creation
|
TBWA\ SWITZERLAND Zurich, SWITZERLAND
|
Credits
Manuel Wenzel |
TBWA\Switzerland |
Executive Creative Director |
Tizian Walti |
TBWA\Switzerland |
Creative Director |
Susanna Fill |
TBWA\Switzerland |
Senior Art Director |
Wolf Gaertner |
TBWA\Switzerland |
Senior Copywriter |
Markus Mueller |
Visualeyes-International |
Photographer |
Dominik Laubscher |
TBWA\Switzerland |
Account Director |
Cultural / Context information for the jury
McDonald’s is the favorite restaurant of millions. And thanks to McDrive guests can literally enjoy McDonald’s everywhere they want. In other words: their favorite restaurant is, wherever they want it to be. This we showcased by showing the view out of the car’s windscreens and turning them into “My Favorite restaurant.”
Tell the jury about the art direction.
The visuals are a composition of real done environment and car shots from different locations in Switzerland. Together with the retouching the look and feel is reduced and optimized for the best impact on billboards.