| Title | CARWASH |
| Brand | MCDONALD'S |
| Product/Service | MCDRIVE |
| Category |
D02. Outdoor |
|
Entrant
|
McDONALD'S Crissier, SWITZERLAND
|
|
Idea Creation
|
TBWA\ SWITZERLAND Zurich, SWITZERLAND
|
Credits
| Manuel Wenzel |
TBWA\Switzerland |
Executive Creative Director |
| Tizian Walti |
TBWA\Switzerland |
Creative Director |
| Susanna Fill |
TBWA\Switzerland |
Senior Art Director |
| Wolf Gaertner |
TBWA\Switzerland |
Senior Copywriter |
| Dominik Laubscher |
TBWA\Switzerland |
Account Director |
| Markus Mueller |
Visualeyes-International |
Photographer |
Cultural / Context information for the jury
McDonald’s is the favorite restaurant of millions. And thanks to McDrive guests can literally enjoy McDonald’s everywhere they want. In other words: their favorite restaurant is, wherever they want it to be. This we showcased by showing the view out of the car’s windscreens and turning them into “My Favorite restaurant.”
Tell the jury about the photography. Do not name the photographer.
The photographs were taken at different spots in Switzerland. To underline the idea, the places show not only classic views but also unexpected places, where a car turns into a favorite restaurant.