Title | THE PINEWOOD POSTER |
Brand | VELUX |
Product/Service | WINDOWS |
Category |
B02. Outdoor |
Entrant
|
&CO Copenhagen, DENMARK
|
Idea Creation
|
&CO Copenhagen, DENMARK
|
Credits
Robert Cerkez |
&Co./Noa |
Creative Director |
Claus Collstrup |
&Co./NoA |
Art Director |
Peter Dinesen |
&Co./NoA |
Copywriter |
Kristian Funder |
Kristian Funder |
Illustrator |
Christian Grosen |
&Co./NoA |
Account Director |
Sarah Gandil |
&Co./NoA |
Account Manager |
Mette Riis Kruse |
&Co./NoA |
Account Manager |
Filippa Borg |
&Co./NoA |
Producer |
Cille Silverwood |
&Co./NoA |
Agency Producer |
Tell the jury about the art direction.
Complicated contract lingo was turned into illustrations to make it easier to talk about the task at hand when standing in front of the poster in the VELUX headquarter’s lobby. To make it clear that "doing good" is in the very DNA of VELUX, the foundation of the poster was the actual product. Window wood. 60 kg of window wood to be exact. This was hand painted and weathered with varnishes to make it look like an antique valuable relic. An altarpiece from nature to remind us of our task every day for the next 21 years.