| Title | TRAIN |
| Brand | GLENMORANGIE |
| Product/Service | GLENMORANGIE |
| Category |
D02. Outdoor |
|
Entrant
|
DDB Paris, FRANCE
|
|
Idea Creation
|
DDB Paris, FRANCE
|
Credits
| Alexander Kalchev |
DDB Paris |
Chief Creative Officer |
| Nicolas Malcorps |
DDB Paris |
Art Director |
| Mathieu Masse |
DDB Paris |
Art Director |
| Justine Bruneau |
DDB Paris |
Art buyer |
| Pia Schneider |
DDB Paris |
Art buyer |
| Alban Callet |
DDB Paris |
Agency Supervisor |
| Andéole Vu Dinh Ba |
DDB Paris |
Agency Supervisor |
| Louise Guyon |
DDB Paris |
Agency Supervisor |
| Odile Song |
DDB Paris |
Planner |
| Violette Van Den Berg |
DDB Paris |
Planner |
| Thomas Moradpour |
Glenmorangie |
Advertiser Supervisor |
| Caspar McRae |
Glenmorangie |
Advertiser Supervisor |
| Louise Dennett |
Glenmorangie |
Global Head of Brand |
| Miles Aldridge |
- |
Photographer |
Cultural / Context information for the jury
Easter eggs from the Glenmorangie narrative are hidden:
From the giraffe (symbol of the brand, since the stills, the biggest in Europe, are the height of an adult giraffe) shown as logos or patterns, to anagrams of Glenmorangie shown in each visual.
Tell the jury about the photography. Do not name the photographer.
Despite wanting to create colourful and pop visuals, we had to keep a premium feeling. While embracing a vintage look, we wanted to remain modern and timeless.
Each visual has a strong cinematic atmosphere, with a wide diversity in sets all made in studio from scratch. From a night train, a luxurious bathroom or a NY building to Miyazaki kind of forest.
Creating a delightfully unexpected technicolor dream.