Title | CHRISTOPHER |
Brand | SEAT |
Product/Service | SEAT |
Category |
E03. Print & Publishing |
Entrant
|
C14 Paris, FRANCE
|
Idea Creation
|
C14 Paris, FRANCE
|
Credits
Alexander Kalchev |
C14 |
Executive Creative Director |
Alexis Benbehe |
C14 |
Creative Director |
Pierre Mathonat |
C14 |
Creative Director |
Shanel Redzheb |
C14 |
Art Director |
Lucie Guidon |
C14 |
Copywriter |
Paul Ducré |
C14 |
Agency Supervisor |
Julie Haslé |
C14 |
Agency Supervisor |
Alexandra Lair |
C14 |
Agency Supervisor |
Charlotte Delpon |
C14 |
Agency Supervisor |
Dominique Castellano |
C14 |
Planner |
Jason Lusty |
Seat |
Advertiser Supervisor |
Timothée Gazeau |
Seat |
Advertiser Supervisor |
Andrea Torlai |
Seat |
Advertiser Supervisor |
Elise Remark |
Seat |
Advertiser Supervisor |
Aïssata Diallo |
Seat |
Advertiser Supervisor |
Pierre-Edouard Sabary |
Seat |
Advertiser Supervisor |
Cultural / Context information for the jury
Recent times have outlined the need for cities’ transformation with new ways of mobility. Cars aren’t the only way anymore. People in town use more and more innovative ways of commuting : ekickscooters, electric bikes, hoverboards…In this context where cars are no longer systematically the only solution, SEAT disrupts the market by no longer being a car brand but a mobility provider. With a monthly subscription offering not only a car, but also an electric scooter and an ekickscooter, you can adapt your transportation to your journey.
Tell the jury about the copywriting.
The major interest of having 3 kinds of vehicules is, well, to be able to choose between them. But you know humans : the more their life becomes easier, the more they make it complicated. These prints tell the stories of people's daily hesitations and thoughts implied by the SEAT MOVE offer, showing the rationnal and less rationnal reasons why you could choose a car, a scooter or a kickscooter