| Title | MEETING ZOMBIES |
| Brand | SLIDO |
| Product/Service | SLIDO |
| Category |
D03. Print & Publishing |
|
Entrant
|
TRIAD ADVERTISING Bratislava, SLOVAK REPUBLIC
|
|
Idea Creation
|
TRIAD ADVERTISING Bratislava, SLOVAK REPUBLIC
|
|
Production
|
BISTRO FILMS Prague, CZECH REPUBLIC
|
Credits
| Martin Woska |
TRIAD |
Strategy Planner / Creative Director |
| Vlado Kurek |
TRIAD |
Creative Director |
| Jaro Zacko |
TRIAD |
Strategy Planner |
| Adam Baška |
TRIAD |
Copywriter |
| Peter Baslik |
TRIAD |
Art Director |
| Petr Dobiáš |
Bistro films |
Photographer |
| Marek Partyš |
Bistro films |
Director |
| Filip Marek |
Bistro films |
Cameraman |
| Pavel Prejda |
Bistro films |
Executive Producer |
| Mojaš Perović |
Bistro films |
Producer |
Cultural / Context information for the jury
Slido is an online platform that engages online meeting participants with live polls, Q&A, quizzes and word clouds.
Over the past year, we all spent long hours at online meetings, many of which were ineffective and unengaging. In our recent study, we found out that 49% of office workers daydream, and 42% look at the news during meetings.
The visuals are part of the Meeting Zombie campain, where we're illustrating the most common pitfalls of ineffective meetings and promoting Slido as the solution.
Tell the jury about the photography. Do not name the photographer.
The photos introduce different types of meeting zombies - the absent-minded Nodder, the Scroller, the Sleeper, and the Fly Catcher - illustrating the most common pitfalls of ineffective meetings.
Our intention was to picture "Meeting zombies" as real people in their natural home environment without hyperbolising the lockdown effect on the scene and their appearance too much. The lighting avoids dark "horrory" moods, instead strives for a bit funny and colorful visual language, in wich anyone of us can find ourselves. The intended zombie effect was achieved only through casting, subtle makeup, smart lighting and gestures.