Title | FEET (TRADEMARK) |
Brand | BRUSSELS MOBILITY |
Product/Service | PROMOTE WALKING FOR SHORT DISTANCES |
Category |
A02. Applied Innovation |
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
Media Placement
|
JCDECAUX Brussels, BELGIUM
|
Production
|
FLEDGE.TV Sint-Niklaas, BELGIUM
|
Credits
Joost / Philippe / Jens Berends / De Ceuster / Mortier |
mortierbrigade |
Creative Directors |
Nicolas Gaspart |
mortierbrigade |
Copywriter |
Fred Zouag |
mortierbrigade |
Art Director |
Why is this work relevant for Innovation?
In a video that uses all the recognisable stylistic codes of a product launch, Brussels Mobility launches 'Feet©', an innovative mobility solution designed for travelling short distances in the city.
The launch video presents this innovative product. A technology of the past created for the future has a lot going for it! 'Feet©' are free, produced locally, 100% natural, available 24/7 and can be recharged anywhere
Background
In recent years, feet have been abandoned in favour of other mobility solutions. And yet, for short distances walking is the most efficient way of transport, especially when 60% of journeys in Brussels are less than 5km. This is the message that Brussels Mobility wants to convey, putting pedestrians at the heart of its mobility policy.
Describe the idea
In a video that uses all the recognisable stylistic codes of a product launch, Brussels Mobility launches 'Feet©', an innovative mobility solution designed for travelling short distances in the city.
The launch video presents this innovative product. A technology of the past created for the future has a lot going for it! 'Feet©' are free, produced locally, 100% natural, available 24/7 and can be recharged anywhere.
What were the key dates in the development process?
Brussels Mobility launches 'Feet©', an innovative mobility solution designed for travelling short distances in the city.
The launch video presents this innovative product. A technology of the past created for the future has a lot going for it! 'Feet©' are free, produced locally, 100% natural, available 24/7 and can be recharged anywhere.
Describe the innovation / technology
Brussels Mobility launches 'Feet©', an innovative mobility solution designed for travelling short distances in the city.
A technology of the past created for the future has a lot going for it! 'Feet©' are free, produced locally, 100% natural, available 24/7 and can be recharged anywhere.
Describe the expectations / outcome
In recent years, feet have been abandoned in favour of other mobility solutions. And yet, for short distances walking is the most efficient way of transport, especially when 60% of journeys in Brussels are less than 5km. This is the message that Brussels Mobility wants to convey, putting pedestrians at the heart of its mobility policy.