Bronze Eurobest Award

Case Film

Presentation Image

Category A06. Not-for-profit / Charity / Government
Name Company Position
İlkay Gürpinar TBWA\İstanbul CCO
Volkan Karakasoglu Tbwa Istanbul Executive Creative Director
Eser Yazıcı TBWA\Istanbul Creative Director
Onder Dundar Tbwa Istanbul Creative Group Head
Cantekin Güngör TBWA\İstanbul Creative Group Head
Ece Aktürk TBWA\İstanbul Art Director
Ela Bilgisel TBWA\Istanbul Deputy Managing Director
Yekta Öncel TBWA\İstanbul Brand Director
Katya Atat TBWA\İstanbul Brand Manager
Toygun Yilmazer TBWA\İstanbul CSO
Tansu Aktürk TBWA\İstanbul Agency Producer

Why is this work relevant for Media?

This work is relevant for Media as it is an example of an innovative use of media: Turning ignored A4 sized petitions into giant outdoors to make them visible not only to bypassers but also to national media and masses. The media of the work was amplified with people generating social media filters, posters, artwork using the the work.


On March 20th, Turkey withdrew from the Council of Europe Istanbul Convention, which prevents women from domestic violence. This decision was met with protests in Turkey. Because Turkey suffered greatly from violence against women. 409 women were killed in 2020 alone. Most of these women had written petitions to the State Prosecution Office asking for protection against domestic violence. Over and over again. Some wrote 9 times, some 36 times, even 60 times. Each time they were ignored by the authorites and eventually murdered by domestic violence.

Describe the creative idea / insights (30% of vote)

A real petition of a woman who ask for protection has been enlarged to the size of a building with the headline taken from her own words: “I don’t want to die.” placed in prominent out of home advertising locations for both the authorities and people to see the brutal reality.

Describe the strategy (20% of vote)

Women who suffered from domestic violence did the very best they could. They reached out to autorities, with numerous handwritten petitions, describing their suffering and pleaing for help. Unfortunately, they were ignored, over and over again. Being ignored led to their murder, therefore we had to find a way to make these petitions unignorable. The problem was mainly a visibility problem, so the solution had to make it impossible for the authorities and those who are unaware of the severity of the problem to look the other way.

Describe the execution (20% of vote)

The real petition was shown on an apartment in the Zincirlikuyu neighborhood, a prime location in Istanbul. It was taken down by force within 12 hours, although it has one week media buying. Invisible Petitions created its own media as people created posters, t-shirts, social media filters, audio messages and artworks.

List the results (30% of vote)

Invisible Petitions went viral within hours, shared by millions. 12 hours later, it was removed by force. However, this sparked the crowds even more and it turned into a social movement. The outdoor became a motto visual for masses. Invisible Petitions created its own media as people created posters, t-shirts, social media filters, audio messages and artworks. Later the opposition municipalities all around Turkey joined the movement by displaying the outdoor for free. “I don’t want to die” outdoor became the most shared and cult visual image in the recent years in Turkey: 263 million media impression, 6 million in earned media. More than 13.000 people downloaded the petition via the link at the Instagram Story and hung the poster to their windows, balconies, cars, tshirts. Then many of them posted these on their social media accounts. Most importantly, it increased the support of Istanbul Convention from 39.5%. to 53.4%.