Case Film

Presentation Image

Title	SHUTTER ADS
Brand	HEINEKEN
Product/Service	SHUTTER ADS
Category	F07. Corporate Purpose & Social Responsibility
Entrant	PUBLICIS ITALY Milan, ITALY
Idea Creation	PUBLICIS ITALY Milan, ITALY
Production	PRODIGIOUS ITALY Milan, ITALY
Production 2	JAJA FILM Barcelona, SPAIN
Production 3	TRESBIEN! Buenos Aires, ARGENTINA
Production 4	SIZZER AMSTERDAM, THE NETHERLANDS

Name	Company	Position
Bruno Bertelli	Publicis Italy	Global Chief Creative Officer Publicis WW
Cristiana Boccassini	Publicis Italy	Chief Creative Officer Publicis Italy
Mihnea Gheorghiu	Publicis Italy	Global Executive Creative Director Publicis Italy
Eoin Sherry	Publicis Italy	Global Creative Director
Michele Picci	Publicis Italy	Executive Creative Director
Andrea Sarcullo	Publicis Italy	Associate Creative Director – Art Director
Ruxandra Drilea	Publicis Italy	Senior Copywriter
Giuseppe Vescovi	Publicis Italy	Creative Supervisor
Rosario Floridia	Publicis Italy	Creative Supervisor
Alex Sinmaleza	Publicis Italy	Copywriter
Ivan Montebello	Publicis Italy	Art Director
Thomas Aito	Publicis Italy	Art Director
Margherita Teodori	Publicis Italy	Copywriter
James Moore	Publicis Italy	Global Strategy Director
Natasha Wallace	Publicis Italy	Strategy Director
David Pagnoni	Publicis Italy	Global Client Service Director
Eleni Charakleia	Publicis Italy & Le Pub	Le Pub Amsterdam GM & Global Client Services Director
Ilaria Lorenzetti	Publicis Italy	Client Service Director
Gonzalo Gutiérrez	Publicis Italy	Account Supervisor
Alessandra Granata	Publicis Italy	Account Director
Matteo Pellegrini	Publicis Italy	Account Executive
Alessandro Bochicchio	Publicis Italy	Head of Social Client Services and Strategy
Carola Bracci	Publicis Italy	Senior Social Media Manager
Francesca Zazzera	Publicis Italy	Head TV Production
Alessandra Caldi	Publicis Italy	Tv Producer
Lorenzo Casati	Publicis Italy	Editor
Tommaso Bianchi	Publicis Italy	Director
Davide Pini	Prodigious Italy	Color Grading
Tina Paolella	Prodigious	Production e Print Manager
Daniela Inglieri	Prodigious	Production e Print Manager

Please tell us how the brand purpose inspired the work

The off-trade is an essential partner of the Heineken company. As such, when the Covid crisis hit and the bars went into lockdown, it was imperative to help bars survive by supporting them in whatever way possible. Heineken shifted the way they program their media buying, redirecting the existing media budget from outdoors around the world, to the shutters of the most famous and loved bars around the world. More than 5000 bars around the world benefited from 7.5 million euros directly paid to them, and even more bars are joining in every week. Shutter Ads brought in 40% more media value than the traditional OOH and 100% of bars in the initiative reopened.