Title	A WOMAN SCRAPING PARSNIPS, WITH A CHILD STANDING BY HER
Brand	CURTICE BROTHERS
Product/Service	CURTICE BROTHERS KETCHUP
Category	A01. Consumer Goods
Entrant	OGILVY GERMANY Frankfurt, GERMANY
Idea Creation	OGILVY GERMANY Frankfurt, GERMANY
Additional Company	CURTICE BROTHERS Duesseldorf, GERMANY
Additional Company 2	AKG-IMAGES Berlin, GERMANY
Additional Company 3	BPK Berlin, GERMANY

Name	Company	Position
Dr. Stephan Vogel	Ogilvy	Creative Chairman
Siyamak Jung	Ogilvy	Chief Creative Officer
Florian Hucker	Ogilvy	Executive Creative Director
Felix Lemcke	Ogilvy	Executive Creative Director
Felipe Galiano	Ogilvy	Creative Director
Hugo Pareja	Ogilvy	Art Director
Alexa Bortz	Ogilvy	Art Director
Hajra Tariq	Ogilvy	Art Director
Nur Solehin	Ogilvy	Art Director
Helge Hoffmann	Ogilvy	Copywriter
Helge Hoffmann	Ogilvy	Copywriter
Shlomo Genchin	Ogilvy	Copywriter
Gabriel Metsu	Freelancer	Illustrator / Painter
Gerard ter Borch	Freelancer	Illustrator / Painter
Nicolaes Maes	Freelancer	Illustrator / Painter
Jozef Israels	Freelancer	Illustrator / Painter
Bjoern Bremer	Ogilvy	Account Management
Magdalena Bulle	Ogilvy	Art Buyer
Simone Kliesch	Ogilvy	Art Buyer
Sam Shandermani	Ogilvy	Editor
Ulrich Schroers	Curtice Brothers GmbH	Client

Cultural / Context information for the jury

In order to promote the traditional brand Curtice Brothers and their delicious ketchup, we took advantage of a piece of art history in this series of advertisements. More precisely: real historical paintings showing people and their meals before Curtis Brothers ketchup saw the light of day in 1868. Because if you look at the faces of the people portrayed, it quickly becomes clear: until the invention of ketchup, food was a pretty bland affair.