| Title | AFTER THE STORM |
| Brand | CURTICE BROTHERS |
| Product/Service | CURTICE BROTHERS KETCHUP |
| Category |
A01. Consumer Goods |
|
Entrant
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Idea Creation
|
OGILVY GERMANY Frankfurt, GERMANY
|
|
Additional Company
|
CURTICE BROTHERS Duesseldorf, GERMANY
|
|
Additional Company 2
|
AKG-IMAGES Berlin, GERMANY
|
|
Additional Company 3
|
BPK Berlin, GERMANY
|
Credits
| Dr. Stephan Vogel |
Ogilvy |
Creative Chairman |
| Siyamak Jung |
Ogilvy |
Chief Creative Officer |
| Florian Hucker |
Ogilvy |
Executive Creative Director |
| Felix Lemcke |
Ogilvy |
Executive Creative Director |
| Felipe Galiano |
Ogilvy |
Creative Director |
| Hugo Pareja |
Ogilvy |
Art Director |
| Alexa Bortz |
Ogilvy |
Art Director |
| Hajra Tariq |
Ogilvy |
Art Director |
| Nur Solehin |
Ogilvy |
Art Director |
| Helge Hoffmann |
Ogilvy |
Copywriter |
| Helge Hoffmann |
Ogilvy |
Copywriter |
| Shlomo Genchin |
Ogilvy |
Copywriter |
| Gabriel Metsu |
Freelancer |
Illustrator / Painter |
| Gerard ter Borch |
Freelancer |
Illustrator / Painter |
| Nicolaes Maes |
Freelancer |
Illustrator / Painter |
| Jozef Israels |
Freelancer |
Illustrator / Painter |
| Bjoern Bremer |
Ogilvy |
Account Management |
| Magdalena Bulle |
Ogilvy |
Art Buyer |
| Simone Kliesch |
Ogilvy |
Art Buyer |
| Sam Shandermani |
Ogilvy |
Editor |
| Ulrich Schroers |
Curtice Brothers GmbH |
Client |
Cultural / Context information for the jury
In order to promote the traditional brand Curtice Brothers and their delicious ketchup, we took advantage of a piece of art history in this series of advertisements. More precisely: real historical paintings showing people and their meals before Curtis Brothers ketchup saw the light of day in 1868. Because if you look at the faces of the people portrayed, it quickly becomes clear: until the invention of ketchup, food was a pretty bland affair.