THE GRAND OPENING TOKYO 2020
| Title | THE GRAND OPENING TOKYO 2020 |
| Brand | COCA-COLA, THE COCA-COLA COMPANY ČR/SR |
| Product/Service | COCA-COLA |
| Category |
A01. Consumer Goods |
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Entrant
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MAYER / McCANN - ERICKSON Bratislava, SLOVAK REPUBLIC
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Idea Creation
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MAYER / McCANN - ERICKSON Bratislava, SLOVAK REPUBLIC
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Media Placement
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MAYER / McCANN - ERICKSON Bratislava, SLOVAK REPUBLIC
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Production
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MAYER / McCANN - ERICKSON Bratislava, SLOVAK REPUBLIC
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Credits
| Martin Benca |
Mayer/McCann-Erickson, s.r.o. |
creative director |
| Barbora Meszarosova |
Mayer/McCann-Erickson, s.r.o. |
Copywriter |
| Pavol Kornucik |
Mayer/McCann-Erickson, s.r.o. |
Art Director |
| Matej Klic |
Mayer/McCann-Erickson, s.r.o. |
Art Director |
| Martin Hala |
Mayer/McCann-Erickson, s.r.o. |
Account Director |
| Martin Kozar |
Mayer/McCann-Erickson, s.r.o. |
strategic planner |
Cultural / Context information for the jury
Due to occasion of World Olympic Games we create the unique poster that celebrate the Tokyo grand opening using the significant part of brand identity. Coca-Cola bottle lid leaved on the table that visually represent the Japan national flag. In addition we link a little bit screwed lid to “grand opening”
ceremony with the unwritten message that every opening of Coca-Cola bottle is grand opening.