2021 Print & Publishing

ROCKIN' MAMAS

Bronze Eurobest Award
TitleROCKIN' MAMAS
BrandWEB MAGAZINE MAKERS
Product/ServiceROLLING STONE ITALIA
Category D05. Cultural Insight
Entrant VMLY&R ITALY Milan, ITALY
Idea Creation VMLY&R ITALY Milan, ITALY
Media Placement WEB MAGAZINE MAKERS PUBLISHER OF ROLLING STONE ITALIA Milan, ITALY
Production MOVIE MAGIC INTERNATIONAL Milan, ITALY
Production 2 GOOD PEOPLE FILMS Cairo, EGYPT
Post Production OPERA MUSIC Milan, ITALY
Credits
Name Company Position
Francesco Andrea Poletti VMLYR Chief Creative Officer
Nicoletta Zanterino VMLYR Creative Director
Cinzia Caccia VMLYR Creative Director
Riccardo Baita VMLYR Copywriter
Cinzia Caccia VMLYR Art Director
Lorenzo Croci VMLYR Art Director
Barbara Ruscio-Levi VMLYR Business Development Director
Alessandro Giberti Web Magazine Makers licenziatario Rolling Stone per l’Italia Editor-in-Chief Rolling Stone Italia
Matteo Berciga Web Magazine Makers licenziatario Rolling Stone per l’Italia Business Development Manager
Veronica Dolce Web Magazine Makers licenziatario Rolling Stone per l’Italia Marketing Manager
Ali Ali Good People Film Director
Giorgio Borghi Movie Magic International Partner/Executive Producer
Anna Lisa De Maria Movie Magic International Executive Producer
Sarah Touma Good People Film Executive Producer
Alessandro Naboni Movie Magic International Producer
Veta Chatzioannou Good People Film Producer
Pierre Mouarkesh Good People Film DOP

Please tell us about the cultural insight that inspired the work

Italy was the first European country to be hard hit by COVID-19 and is among the countries that have suffered the most serious consequences from the pandemic. In 2020 and 2021, the pandemic shut schools and work places, throwing family life into chaos with responsibility falling mostly on mothers. According to data, in fact, Italian women carry out about 70% of child care work in families and 56% of housework: the pandemic outbreak has had very serious consequences on women who have found themselves managing, basically on their own, children’s care and distance learning, remote working and home chores. All at same time, in the same place.