Title | MAX FINGERPRINT |
Brand | MAX BURGERS |
Product/Service | KIDS MEAL |
Category |
A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
Idea Creation
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
Production
|
ÅKESTAM HOLST Stockholm, SWEDEN
|
Credits
Hugo Wallmo |
Åkestam Holst NoA |
Art Director |
Petter Nylind |
Åkestam Holst NoA |
Copywriter |
Ville Nylind |
Åkestam Holst NoA |
Fingerprint artist |
Jessica Morales |
Åkestam Holst NoA |
Client Director |
Anna Svensson |
Åkestam Holst NoA |
Account Manager |
Stina Hansson |
Åkestam Holst NoA |
Planner |
Cultural / Context information for the jury
MAX Burgers is a popular stop for families on the road during the Swedish summer, something that literally leaves an impression when there are children in the back seat.
We turned that insight into a filter and created a campaign that reminded vacationing parents where to find food that is appreciated by everyone in the car– no matter the age.
With a few greasy prints on a camera lens, we created a filter that tells the whole story.