Gideon Amichay |
Gideon Amichay / No, No, No, No, No, Yes |
Founder & Chief Creative Officer |
Ouriel Ferencz |
Gideon Amichay / No, No, No, No, No, Yes |
Copywriter |
Zeev Ravid |
Gideon Amichay / No, No, No, No, No, Yes |
Art Director |
Gil Aviyam |
Gideon Amichay / No, No, No, No, No, Yes |
Creative Team |
Tom Bar |
Gideon Amichay / No, No, No, No, No, Yes |
Account Director |
Lee Ben David |
Gideon Amichay / No, No, No, No, No, Yes |
Account Director |
Tal Fishbain |
Gideon Amichay / No, No, No, No, No, Yes |
Account Director |
Omri Frydman |
Gideon Amichay / No, No, No, No, No, Yes |
Creative Team |
Yaron Itzhkov |
Gideon Amichay / No, No, No, No, No, Yes |
Creative Team |
Liat Lapushin |
Gideon Amichay / No, No, No, No, No, Yes |
Creative Team |
Tami Mor |
Gideon Amichay / No, No, No, No, No, Yes |
Creative Team |
Rony Schneider |
Gideon Amichay / No, No, No, No, No, Yes |
Creative Team |
Gali Snir |
Gideon Amichay / No, No, No, No, No, Yes |
Creative Team |
2020 in Israel, like all other countries, was hard and characterized by many lockdowns and restrictions due to COVID19. A national vaccination campaign was launched in December and by the end of the year, Israelis were optimistic, thinking the Corona virus was behind us.
Now, Think about your daily newspaper. Think about your daily newspaper with a blank back cover.
So, for their New Year wishes, Calcalist, No. #1 Financial newspaper in Israel chose to start 2021 a little different. On the first newspaper of 2021, Calcalist published a blank page that said:
“Beginning the year with a blank page. Happy new year”
blank page means clean slate in Hebrew.
“Beginning the year with a blank page. Happy new year”
blank page means clean slate in Hebrew.