2021 Print & Publishing

CALCALIST | BLANK PAGE

TitleCALCALIST | BLANK PAGE
BrandCALCALIST
Product/ServiceCALCALIST
Category A04. Media / Entertainment
Entrant NO, NO, NO, NO, NO, YES Tel Aviv, ISRAEL
Idea Creation NO, NO, NO, NO, NO, YES Tel Aviv, ISRAEL
Credits
Name Company Position
Gideon Amichay Gideon Amichay / No, No, No, No, No, Yes Founder & Chief Creative Officer
Ouriel Ferencz Gideon Amichay / No, No, No, No, No, Yes Copywriter
Zeev Ravid Gideon Amichay / No, No, No, No, No, Yes Art Director
Gil Aviyam Gideon Amichay / No, No, No, No, No, Yes Creative Team
Tom Bar Gideon Amichay / No, No, No, No, No, Yes Account Director
Lee Ben David Gideon Amichay / No, No, No, No, No, Yes Account Director
Tal Fishbain Gideon Amichay / No, No, No, No, No, Yes Account Director
Omri Frydman Gideon Amichay / No, No, No, No, No, Yes Creative Team
Yaron Itzhkov Gideon Amichay / No, No, No, No, No, Yes Creative Team
Liat Lapushin Gideon Amichay / No, No, No, No, No, Yes Creative Team
Tami Mor Gideon Amichay / No, No, No, No, No, Yes Creative Team
Rony Schneider Gideon Amichay / No, No, No, No, No, Yes Creative Team
Gali Snir Gideon Amichay / No, No, No, No, No, Yes Creative Team

Cultural / Context information for the jury

2020 in Israel, like all other countries, was hard and characterized by many lockdowns and restrictions due to COVID19. A national vaccination campaign was launched in December and by the end of the year, Israelis were optimistic, thinking the Corona virus was behind us. Now, Think about your daily newspaper. Think about your daily newspaper with a blank back cover. So, for their New Year wishes, Calcalist, No. #1 Financial newspaper in Israel chose to start 2021 a little different. On the first newspaper of 2021, Calcalist published a blank page that said: “Beginning the year with a blank page. Happy new year” blank page means clean slate in Hebrew.

Translation. Provide a full English translation of any text.

“Beginning the year with a blank page. Happy new year” blank page means clean slate in Hebrew.