Title | BEER FRIENDS |
Brand | GRUPPO PERONI |
Product/Service | PERONI |
Category |
D03. Single-market Campaign |
Entrant
|
SAATCHI & SAATCHI Milan, ITALY
|
Idea Creation
|
SAATCHI & SAATCHI Milan, ITALY
|
Credits
Manuel Musilli |
Saatchi & Saatchi |
Executive Creative Director |
Leonardo Cotti |
Saatchi & Saatchi |
Associate Creative Director |
Ignazio Morello |
Saatchi & Saatchi |
Associate Creative Director |
Tancredi Fileccia |
Saatchi & Saatchi |
Associate Creative Director |
Manuel Dall'Osso |
Saatchi & Saatchi |
Junior Art Director |
Camilla Pollice |
Saatchi & Saatchi |
Chief Executive Officer |
Lucia Lafuenti |
Saatchi & Saatchi |
Client Service Director |
Carolina Cenci |
Saatchi & Saatchi |
Account Director |
Alfredo Mosca |
Saatchi & Saatchi |
Account Junior |
Fabio Rodighiero |
Saatchi & Saatchi |
Head of Strategy |
Davide Bellocchio |
.. |
Photographer |
Rossana Coruzzi |
Prodigious |
Art Buyer _ Prodigious |
Francesca Bandelli |
BIRRA PERONI |
Marketing & Innovation Director |
Marina Manfredi |
BIRRA PERONI |
Marketing Manager Peroni Family |
Camilla Cicerchia |
BIRRA PERONI |
Peroni Brand Manager |
Please tell us how the work was designed / adapted for a single country / region / market.
The new Peroni positioning "Bringing us together" conveys the message that Peroni is a beer so broadly appreciated that it can help us overcome our differences. We ran this ad before the final match of Euro 2020, where Italy and England national teams faced each other. As a widely popular beer both in Italy and UK, we thought that Peroni could unite the opposite fans at the end of the match - whatever the outcome. So we expressed this message by showing a hug between an Italian football fan and an English Football fan that creates the shape of a Peroni bottle.