| Title | RIVER |
| Brand | IKEA |
| Product/Service | IKEA FURNITURE |
| Category |
A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
TRY REKLAME Oslo, NORWAY
|
|
Idea Creation
|
TRY REKLAME Oslo, NORWAY
|
|
Media Placement
|
MEDIACOM Oslo, NORWAY
|
|
PR
|
TRY RÅD Oslo, NORWAY
|
|
Production
|
TRY OPT Oslo, NORWAY
|
|
Production 2
|
APARENT Oslo, NORWAY
|
Credits
| Eirik Sørensen |
TRY |
Creative |
| Caroline Riis |
TRY |
Creative |
| Trond Sandø |
TRY |
account Director |
| Marte Heiersted |
TRY |
Project Manager |
| Jeppe Gjesti |
TRY |
Designer |
| Kavar Singh |
Aparent |
Director |
| Niels Windfeldt |
TRY |
Director |
| Niels Windfeldt |
Aparent |
Photographer |
| Aleksander Aurdal |
Aparent |
Producer |
| Cecilie Helsvig |
TRY |
Advicer |
| Henrik Pedersen |
Aparent |
Editor |
| Frode Ullebust |
IKEA |
Country Marketing Manager |
| Tobias Lien |
IKEA |
Country Marketing Communication Manger |
| Kristin Berge Jahr |
IKEA |
Marketing Communication Specialist |
| Elise Eik Ismar |
TRY |
Graphic Designer |
| Erik Teigland |
TRY |
Digital Producer |
| Oskar Dalsbakken |
Aparent |
Director Of Photography |
| Laura Ugolini |
Aparent |
FAD |
| Joakim Rissveds |
Aparent |
Grade |
| Andreas Waag Martinsen |
Aparent |
Sound Engineer |
| Thore Garberg |
Apollo |
Music Supervisor |
| Susanne Reinertsen |
IKEA |
Online Content Specialist |
| Beverley Getz Irvin |
IKEA |
Online Content Specialist |
| Åse-Marit Christensen |
IKEA |
Integrated Media Manger |
| Ulrikke Dahl |
IKEA |
Media Leader |
| Alexei Mokel |
Aparent |
Props |
| Espen Saur |
Aparent |
Production |
Cultural / Context information for the jury
In Norway, over 3 million pieces of furniture is thrown away every year, a large part of them from IKEA. That's largely due to the fact that Norwegians often see IKEA furniture as disposable. With a general high income, the low priced products often end up as trash just because it's convenient.