2021 Print & Publishing


Category A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant CORE Dublin, IRELAND
Idea Creation CORE Dublin, IRELAND
Media Placement CORE Dublin, IRELAND
Name Company Position
Leo Sloley KFC Marketing Lead Ireland
Nadia Karim Core Art Director
Conor McDevitt Core Copywriter
Liam Wielopolski Core ECD
Liam Murphy Liam Murphy Photography Photographer
Stefano Cherubini Flux Retouching Retoucher
Patrick Daly Yoke Productions Production Manager
Annie O'Neill Core Print Production Manager
Antaine Conway Zenith Media Strategy Director
Alan Barnwell Core Account Director
Jenny Dillon Core Account Manager

Cultural / Context information for the jury

Over the past year, Ireland has endured one of the strictest COVID-related lockdowns in the world. With dine-in restaurants closed and strict travel restrictions in place, KFC urgently needed to promote their drive-thru and delivery offering. In order to forge a closer connection with our Irish guests we needed to show that we are here for them whether they want to come and visit our drive-thrus, or have KFC delivered to their home. By using clever photography to turn three real Irish homes into drive-thrus we brought to life the joy of getting a take-away KFC, whilst we wait to re-open our restaurants for dining-in once restrictions are lifted.