| Title | THE OTHER SIDE |
| Brand | COOP |
| Product/Service | RETAIL STORE |
| Category |
A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Idea Creation
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Media Placement
|
SCREAM Stockholm, SWEDEN
|
Credits
| Leif Sorte |
Forsman & Bodenfors |
Account Supervisor |
| Lena Grundström |
Forsman & Bodenfors |
Account Manager |
| Johan Eghammer |
Forsman & Bodenfors |
Art Director |
| Pontus Thoren |
Forsman & Bodenfors |
Copywriter |
| Joel Lundblad |
F&B Daily |
Copywriter |
| Axel Söderlund |
Forsman & Bodenfors |
Designer |
| Chris Baumann |
Forsman & Bodenfors |
Planner |
Cultural / Context information for the jury
Coop is one of the largest grocery chains in Sweden with a long history pushing the industry to act in a more sustainable way. Studies shows that Swedes perceives Coop as Swedens most sustainable brand. Being totally transparent with how each product affects our nature and societies, is a credible action for Coop to take. In other words, this ad is roted in Coops brand and history.