MEAT DOESN'T CARE ABOUT MEDIA
Title | MEAT DOESN'T CARE ABOUT MEDIA |
Brand | COOP |
Product/Service | GRILL PERFEKT |
Category |
A01. Consumer Goods |
Entrant
|
COOP Oslo, NORWAY
|
Idea Creation
|
WE ARE LIVE Oslo, NORWAY
|
Media Placement
|
PHD Oslo, NORWAY
|
Production
|
FLAMBERT Oslo, NORWAY
|
Credits
Ola Nielsen |
Ola Nielsen |
Creative |
Kristian Haukland |
We Are Live |
Creative |
Herman Stormyr |
We Are Live |
Account Manager |
Andreas Borgen |
We Are Live |
Account Manager |
Hannah Byström |
We Are Live |
Designer |
Kaja Isnes |
We Are Live |
Designer |
Helle Jentsch |
We Are Live |
Project Manager |
Martine Gulbrandsen |
We Are Live |
Content |
Kristine Gulheim |
We Are Live |
Designer |
Maria Rydeng |
PHD |
Project Manager |
Solveig Rikheim |
PHD |
Digital Planner |
Hanne Fjeld |
PHD |
Project Manager |
Christoffer Nergard |
PHD |
Advisor |
Matias Beunaventura |
PHD |
Video Buyer |
Henrik J Henriksen |
Flambert |
Director |
Jakob Anderson |
Flambert |
Photographer |
Eva Silseth |
Flambert |
Producer |
Kaja Ramberg |
Flambert |
Pitmaster |
Cultural / Context information for the jury
Men and women (30-55) in Norwegian households are the biggest consumers of grill and barbecue-related products. Dagbladet Magazine is the largest feature-magazine in this segment, reaching 776 000 readers every weekend.
The takeover was part of a larger campaign that started in June: When the weather turns, and Norwegians get to enjoy a few weeks of summer the grill/barbecue-season begins.
“Grill Perfekt” is Coops own barbecue/grill-brand. A brand thats reasonably priced and broadly available.
Our magazine-takeover essentially let the reader grill an entrecóte to perfection in first person as they read the magazine
Translation. Provide a full English translation of any text.
"Grill Perfekt" in Norwegian is an encouragement. It can be translated to "Grill perfectly".
The campaign payoff "Grill perfekt med Grill Perfekt" is a play on words. It can be translated to:
Grill Perfekt (the brand), grilled to perfection.
The text on the very last page can be translated to:
Passer perfekt til - Perfect fit
Syrlig - Acid
Bearnaisesmør - Bearnaisebutter
Grillsmør - Barbecuebutter
Smaksrik - Savoury
Hvitløksdressing - Garlic Dip
Lettvint - Quick
Grillsalat - Grillsalad