| Andreas-Christoph Hofmann |
Hyundai Motor Europe |
Vice President Marketing & Product |
| Laura Rathai |
Hyundai Motor Europe |
Director Marketing |
| Andrea Razeto |
Hyundai Motor Europe |
Head of Brand Strategy and Campaign |
| Hyang A Kim |
Hyundai Motor Europe |
Brand Communication Strategy Manager |
| Max Leuthold |
Hyundai Motor Europe |
Brand & Product Campaign Manager |
| Alexander Biglands |
Hyundai Motor Europe |
Brand & Campaign Digitalisation Manager |
| Gabriel Mattar |
INNOCEAN Worldwide Europe |
European Chief Creative Officer |
| Ricardo Wolff |
INNOCEAN Worldwide Europe |
Executive Creative Director |
| Bruno Oppido |
INNOCEAN Worldwide Europe |
Head of Art |
| João Linneu |
INNOCEAN Worldwide Europe |
Creative Director |
| Ana Conrado |
INNOCEAN Worldwide Europe |
Art Director |
| Nicolas Holz |
INNOCEAN Worldwide Europe |
Copywriter |
| Jonathan Hill |
INNOCEAN Worldwide Europe |
Client Service Director |
| Björn Wilke |
INNOCEAN Worldwide Europe |
Business Director |
| Sven Kuebler |
INNOCEAN Worldwide Europe |
Sr. Account Director |
| Ichraq Sabbani |
INNOCEAN Worldwide Europe |
Junior Digital Account Manager |
| Martina Teuchnerova |
INNOCEAN Worldwide Europe |
Senior Art Buyer |
| Carlos Suárez |
INNOCEAN Worldwide Europe |
Editing |
| Sven Schrader |
Bransch Europe |
Director / Postproduction / Grading |
| Hee-Seong Han |
- |
Director Of Photography |
| Anton Chemichanov |
- |
1st AD |
| Micha Pertersohn |
- |
2nd AD |
| Diana Günther |
Claas Cropp |
Production Manager |
| Antja Gohlke |
Claas Cropp |
Styling |
| Astrid Scheppan |
Claas Cropp |
Hair & Make-Up |
| Larissa Miranda |
DaHouse Audio GmbH |
Executive Producer |
| Wonder Bettin |
DaHouse Audio GmbH |
Composer / Sound Designer / Sound Engineer |
Falling asleep behind the wheel is still one of the biggest dangers when it comes to driving. Because we can’t really control when we fall asleep. It’s something that happens within split seconds. Fortunately, the Hyundai Driver Attention Warning is here to help you keep your eyes on the road and tell you when to take a break. To show how fast sleep can catch up with you and promote the feature, we developed a humorous campaign that portraits people falling asleep in odd places, like public transport or other situations where they’re on the move.