FLASHLIGHTS FOR BEGINNERS
Title | FLASHLIGHTS FOR BEGINNERS |
Brand | GP |
Product/Service | FLASHLIGHTS |
Category |
A01. Consumer Goods |
Entrant
|
LINDEROTHS Göteborg, SWEDEN
|
Idea Creation
|
LINDEROTHS Göteborg, SWEDEN
|
Credits
Michael Schultz |
Linderoths |
Copywriter |
Mimmi Andersson |
Linderoths |
Art Director |
Lena Kling |
Linderoths |
Project Manager |
Anders Wallin |
Linderoths |
Account Manager |
Cultural / Context information for the jury
Flashlights and headlamps is a category that have lived a bit in the shadows.
The purpose of the campaign "Darkness happens every day" is to make flashlights and headlamps into a category you care about.
The print ad "before / after" was published on the same day that we switched to winter time, ie the day when darkness suddenly is on everyone's lips.