Title | SUIT GUY |
Brand | AKT |
Product/Service | BUS SERVICE |
Category |
A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
NOSLEEPTILLBROOKLYN Kristiansand, NORWAY
|
Idea Creation
|
NOSLEEPTILLBROOKLYN Kristiansand, NORWAY
|
Media Placement
|
NOSLEEPTILLBROOKLYN Kristiansand, NORWAY
|
Production
|
AGENT BAUER Stockholm, SWEDEN
|
Credits
Pål Wehus |
NOSLEEPTILLBROOKLYN |
Art Director |
Suzanne Grapendaal |
NOSLEEPTILLBROOKLYN |
Media Strategist |
Aris Theophilakis |
NOSLEEPTILLBROOKLYN |
Copywriter |
Terje Ugland |
NOSLEEPTILLBROOKLYN |
Account Director |
Atle Røisland |
NOSLEEPTILLBROOKLYN |
Digital & Design |
Cultural / Context information for the jury
Insight: Working from home created certain (bad) habits, you could conduct work and particpate in meetings wearing no trousers or underwear. It was time to break them and get back to normality...basically to put your pants back on!
Public transportation were suffering during the pandemic, people were discouraged from taking the bus, they had to wear masks and keep distance and sit far apart.
The client, AKT, a big regional public transportation provider, wanted to welcome people back in a lighthearted way when Norway finally went back to full normal mode in late september '21.
Translation. Provide a full English translation of any text.
Welcome back on the bus
Just remember pants!
Agder kollektivtrafikk
- taking us further