| Title | BASKETBALL |
| Brand | VEPSÄLÄINEN |
| Product/Service | DESIGN FURNITURE RETAILER |
| Category |
A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
TBWA\HELSINKI, FINLAND
|
|
Idea Creation
|
TBWA\HELSINKI, FINLAND
|
|
Production
|
KOSKI SYVÄRI Helsinki, FINLAND
|
|
Post Production
|
KOSKI SYVÄRI Helsinki, FINLAND
|
Credits
| Jyrki Poutanen |
TBWA\Helsinki |
Chief Creative Officer |
| Erno Reinikainen |
TBWA\Helsinki |
Executive Creative Director |
| Ville Ohtonen |
TBWA\Helsinki |
Creative Director |
| Juha-Matti Raunio |
TBWA\Helsinki |
Vice President |
| Annika Wikstén |
TBWA\Helsinki |
Account Director |
| Mira Sallanko |
TBWA\Helsinki |
Account Manager |
| Tuukka Tujula |
TBWA\Helsinki |
Senior Creative |
| Carl-Erik Mosander |
TBWA\Helsinki |
Senior Creative |
| Roni Regnér |
TBWA\Helsinki |
Copywriter |
| Riina Uljala |
TBWA\Helsinki |
Creative |
| Johanna Vierimaa |
TBWA\Helsinki |
Graphic Designer |
| Nina Hiukkanen |
TBWA\Helsinki |
Project Manager |
| Karoliina Kauhanen |
Koski Syväri |
Executive Producer |
| Olli Häkkinen |
Koski Syväri |
Photographer |
| Piia Honkanen |
Koski Syväri |
Set Designer |
| Essi Laine |
TBWA\Helsinki |
Design Trainee |
Cultural / Context information for the jury
Vepsäläinen is Finland's best known design furniture retailer, representing globally known brands like Fritz Hansen, Vitra and Hästens. Their target group is "design enthusiasts" – people, who take pride in understanding the value of design and in being connoisseurs of different design brands and products.
However, less known is the fact, that Vepsäläinen is also an official partner of the Finnish Olympic Team. To promote the partnership during the Tokyo Summer Games, Vepsäläinen designed Finnish Olympic team's lounge at the Olympic village and launched a series of print ads featuring different Olympic sports in images built from design furniture. Each print ad ran in a national newspaper on the same day as the sport in question was competed in Tokyo.