Title | BMW LOCKDOWN |
Brand | BMW |
Product/Service | BMW |
Category |
A01. Consumer Goods |
Entrant
|
WUNDERMAN THOMPSON SPAIN Madrid, SPAIN
|
Idea Creation
|
WUNDERMAN THOMPSON SPAIN Madrid, SPAIN
|
Credits
David Caballero |
Wunderman Thompson |
General Direction |
Paco Badia |
Wunderman Thompson |
Executive Creative Director |
Pipo Virgós |
Wunderman Thompson |
Executive Creative Director |
Oscar Amodia |
Wunderman Thompson |
Executive Creative Director |
Lolo Ortega |
Wunderman Thompson |
Copy & Creative Direction |
Nacho Rojo |
Wunderman Thompson |
Art Direction & Creative Direction |
Ana Alonso |
Wunderman Thompson |
Strategy |
Fernando Hernández |
Wunderman Thompson |
Account Director |
Rafael Moreno |
Wunderman Thompson |
Account Supervisor |
Laura Díez |
Wunderman Thompson |
Account Executive |
Clivia Guindo |
Wunderman Thompson |
Account Executive |
Pablo Garcia |
Wunderman Thompson |
Agency Producer |
Pau Cabarrocas |
Wunderman Thompson |
Agency Producer |
Ana Aranda |
Wunderman Thompson |
Art Design |
Cultural / Context information for the jury
BMW asked us to send a strong and optimistic message for these strange times. In order to have a qualitative impact we choose one of the most consumed media under the lockdown: print magazines. But not any print magazine. We choose Revista Matador, an international magazine, conceived and produced in Spain, which provides a unique look at the world of art, culture, ideas and trends. It only publishes original or unpublished content from great creators, and has had collaborators like Ai Weiwei, Peter Gabriel, Marina Abramovic , Oliafur Eliasson, Ferrán Adrià, Sebastiao Salgado or Antonio Muñoz Molina.
It was a challenge to be there (as one of the only 3 advertisers). The execution needed to be very visual. A portrait of what a driver may have felt during the 2020 lockdowns, and what they would feel when driving again, connecting directly a window open to the outer world with one