2021 Print & Publishing

THE GRAND OPENING TOKYO 2020

TitleTHE GRAND OPENING TOKYO 2020
BrandCOCA-COLA, THE COCA-COLA COMPANY ČR/SR
Product/ServiceCOCA-COLA
Category A01. Consumer Goods
Entrant MAYER / McCANN - ERICKSON Bratislava, SLOVAK REPUBLIC
Idea Creation MAYER / McCANN - ERICKSON Bratislava, SLOVAK REPUBLIC
Media Placement MAYER / McCANN - ERICKSON Bratislava, SLOVAK REPUBLIC
Production MAYER / McCANN - ERICKSON Bratislava, SLOVAK REPUBLIC
Credits
Name Company Position
Martin Benca Mayer/McCann-Erickson, s.r.o. creative director
Barbora Meszarosova Mayer/McCann-Erickson, s.r.o. Copywriter
Pavol Kornucik Mayer/McCann-Erickson, s.r.o. Art Director
Matej Klic Mayer/McCann-Erickson, s.r.o. Art Director
Martin Hala Mayer/McCann-Erickson, s.r.o. Account Director
Martin Kozar Mayer/McCann-Erickson, s.r.o. strategic planner

Cultural / Context information for the jury

Due to occasion of World Olympic Games we create the unique poster that celebrate the Tokyo grand opening using the significant part of brand identity. Coca-Cola bottle lid leaved on the table that visually represent the Japan national flag. In addition we link a little bit screwed lid to “grand opening” ceremony with the unwritten message that every opening of Coca-Cola bottle is grand opening.