| Title | MEDVEDEV |
| Brand | KNACK |
| Product/Service | NEWS MAGAZINE |
| Category |
A04. Media / Entertainment |
|
Entrant
|
MUTANT Antwerp, BELGIUM
|
|
Idea Creation
|
MUTANT Antwerp, BELGIUM
|
Credits
| Odin Saillé |
Mutant |
Creative Director |
| Maarten De Cuyper |
Mutant |
Business Director |
| Emilie Kino |
Mutant |
Account Director |
| Soraya Hellara |
Mutant |
Account Director |
| Loes Daemen |
Mutant |
Account Manager |
| Roxane Schneider |
Mutant |
Art Director |
| Pieter Claeys |
Mutant |
Copywriter |
| Roxane Schneider |
Mutant |
Designer |
| Yanis Berrewaerts |
Mutant |
Designer |
| Eric Maerschalck |
Mutant |
Translations |
Cultural / Context information for the jury
Opinions. Everyone seems to have one, about virtually everything. And once an opinion has been expressed, it should no longer be questioned. That’s considered weak.
Other news brands claim to be the guardians of truth, the ones that filter out the fake news, the ones that guide us to the right opinion.
Belgian news magazine Knack thinks otherwise. We think doubt deserves a better name. "Dare to Doubt" is a call to be courageous enough to admit to not knowing everything and to consider other points of view so constructive conversations can be held.
In this print series we showed that even the most respected world leaders have embraced doubt. It’s a sign of intelligence and leadership. these prints were part of a brand campaign that also caused an uptick of 41% in subscription sales.
Translation. Provide a full English translation of any text.
Dmitri Medvedev
Climate change is a tricky campaign made up by commercial structures to
promote their business projects.
What is happening now is evidence of global climate change. We have never
faced such weather conditions in the past.
Dare to doubt. Knack magazine.