Title | SUMMER |
Brand | MCDONALD'S |
Product/Service | MCDONALD'S |
Category |
A03. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
MCDONALD'S NORWAY Oslo, NORWAY
|
Idea Creation
|
NORD DDB Oslo, NORWAY
|
Credits
Jens Østrem |
NORD DDB OSL |
Creative |
Ingrid Hvidsten |
NORD DDB OSL |
Creative |
Torstein Søreide Skogedal |
NORD DDB OSL |
Creative |
Thomas Larsen Eltvik |
NORD DDB OSL |
Creative |
Aleksander Hetland |
NORD DDB OSL |
Business director |
Gro Marwold |
NORD DDB OSL |
Project manager |
Mats Anderson |
NORD DDB OSL |
Graphic Designer |
Morten Vikanes |
NORD DDB OSL |
Motion graphic designer |
Cultural / Context information for the jury
With the pandemic ravaging the world, people had to socially distance and couldn’t travel outside their national borders. But everyone still wanted restaurant food, and everyone travelled within their country. As one of the biggest supplies of road food, McDonald’s saw a staggering increase in meals bought through their Drive Thru which accounted for 40% of all meals at its peak.
But research shows that inattention behind the wheel is the leading cause behind 33% of serious road accidents.
In other words, eating and driving can be lethal. That’s why McDonald’s Norway launched a road safety campaign, urging people to keep their eyes on the fries-resembling yellow road markings, not the MacFries from McDonald’s’ Drive Thru.
Translation. Provide a full English translation of any text.
Eyes on the fries.
Don't eat and drive. Take a break.