Title	EYES ON THE FRIES
Brand	MCDONALD'S
Product/Service	MCDONALD'S
Category	D03. Single-market Campaign
Entrant	MCDONALD'S NORWAY Oslo, NORWAY
Idea Creation	NORD DDB Oslo, NORWAY

Name	Company	Position
Jens Østrem	NORD DDB OSL	Creative
Ingrid Hvidsten	NORD DDB OSL	Creative
Torstein Søreide Skogedal	NORD DDB OSL	Creative
Thomas Larsen Eltvik	NORD DDB OSL	Creative
Aleksander Hetland	NORD DDB OSL	Business director
Gro Marwold	NORD DDB OSL	Project manager
Mats Anderson	NORD DDB OSL	Graphic Designer
Morten Vikanes	NORD DDB OSL	Motion graphic designer

Translation. Provide a full English translation of any text.

Eyes on the fries. Don't eat and drive. Take a break.

Please tell us how the work was designed / adapted for a single country / region / market.

With the pandemic ravaging the world, people had to socially distance and could only travel in their cars within their country's borders. As one of the biggest supplies of road food, McDonald’s saw a staggering increase in meals bought through their Drive Thru which accounted for 40% of all meals at its peak. But research shows that inattention behind the wheel is the leading cause behind 33% of serious road accidents. That’s why McDonald’s Norway launched a road safety campaign, urging people to keep their eyes on the fries-resembling yellow road markings, not the MacFries from McDonald’s. But this couldn't be done in any country. Norway is one of the few places where there are yellow road markings. A local campaign with an international appeal, since the US have yellow stripes and are often seen in American entertainment, and therefore known to everyone across the globe.