| Title | HEROES OF '21 |
| Brand | BLOODE |
| Product/Service | BLOODE |
| Category |
D05. Cultural Insight |
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Entrant
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McCANN ATHENS, GREECE
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Idea Creation
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McCANN ATHENS, GREECE
|
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Media Placement
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McCANN ATHENS, GREECE
|
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Production
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McCANN ATHENS, GREECE
|
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Post Production
|
McCANN ATHENS, GREECE
|
Credits
| Maria Tzanidou |
McCann Athens |
Idea Creation, Copywriting |
| Dimitra Karagianni |
McCann Athens |
Idea Creation, Art |
| Nikos Filippakis |
McCann Athens |
Account Management |
Translation. Provide a full English translation of any text.
Heroes of ‘21
This year, blood is needed more than ever.
Fortunately, there are those heroes, willing to give their blood.
We need more of them.
Visit bloode.org and become a blood donor.
Please tell us about the cultural insight that inspired the work
March, 2021. Greece. A whole year with Covid in our life. One of the biggest issues that has been raised is that Greeks are afraid of giving their blood for donation. At the same time, Greece is celebrating the 200 years after the historic revolution that led to Greece's liberation from Turks. Major celebrations are held all around Greece. The famous leaders of this revolution can be seen everywhere. The "Heroes of '21", as we call them in Greece, that gave their blood for the historic struggle of 1821. In order to raise awareness about blood donation, we created the contemporary "Heroes of 21", that resemble significantly to the historic leaders. The heroes that literally give their blood in 2021, at today's historic struggle against Coronovirus.