| Title | SHARK |
| Brand | A PROMISE TO ANIMALS |
| Product/Service | A PROMISE TO ANIMALS |
| Category |
A06. Not-for-profit / Charity / Government |
|
Entrant
|
THE NEWTONS LABORATORY Athens, GREECE
|
|
Idea Creation
|
THE NEWTONS LABORATORY Athens, GREECE
|
Credits
| Giannnis Sorotos |
The Newtons laboratory |
Copywriter |
Cultural / Context information for the jury
APA (a promise to animals) campaign to encourage people to respect marine life and protect our ecosystem.
Octopuses’ intelligence is so high that can even learn how to take pictures.
In fact, at the Kelly Tarlton’s Sea Life Aquarium in New Zealand lives an octopus that is already taking pictures of its visitors. And there is so much more in octopuses than their learning ability. They can also be social, they can develop skills and they have impressively good memory. And yet we continue to treat them with excessive cruelty. In addition to overfishing, we still kill them by striking them against the rocks while they are still alive in order to make their skin softer.