2021 Print & Publishing


Category D07. Corporate Purpose & Social Responsibility
Idea Creation SAATCHI & SAATCHI Milan, ITALY
Name Company Position
Bruno Bertelli Publicis WW Global Chief Creative Officer Publicis WW
Kate Stanners Saatchi & Saatchi Global Chief Creative Officer
Manuel Musilli Saatchi & Saatchi Executive Creative Director
Elena Cicala Saatchi & Saatchi Associate Creative Director - copywriter
Fabio D'Alessandro Saatchi & Saatchi Associate Creative Director - Art Director
Camilla Pollice Saatchi & Saatchi Chief Executive Officer
Erica De Monte Saatchi & Saatchi Account Director
Laura Squintani Saatchi & Saatchi Account Executive
Rossana Coruzzi Prodigious Art Buyer _ Prodigious
Elisabetta Travet NA Illustrator
Ignazio Morello Saatchi & Saatchi Video Creative Coordinator
Fulvio Rossetti Prodigious Video Editor _ Prodigious
Antonio Fazzari FATER General Manager and Chief Operating Officer
Carlo Miotto FATER Baby Care Associate Director
Serena Brandi FATER Brand Sustainability Manager
Alex Castelli FATER Baby Care Group Brand Manager
Pier Paolo Bianco FATER Baby Care Assistant Brand Manager

Translation. Provide a full English translation of any text.

TRANSLATION OF THE TEXTS IN THE BOOK (Translator's note: Pannolino is the Italian word for nappy. Lino is an Italian first name as well as a diminutive of Pannolino) BOOK COVER LINO’S NEW LIFE The story of a diaper that will become something new. BACK COVER A shoe becomes a phone, a broom becomes a unicorn, a bed sheet becomes a pirate galleon. What can a diaper become? Children see things for what they can be and not for what they currently are. This story is inspired by them. DEDICATION This book is dedicated to all the children, mothers and fathers who changing a little habit with love, permitted to “Nuova Vita” project to grow up. THE STORY This is Lino, a happy diaper, because he knows that a great adventure is going to happen. Outside there is a baby that can’t wait to play with him. The great day has arrived, when Lino meets Andrea he squeezes him hard to cuddle him. Together they jump, dance, run and laugh. But is already Time to say goodbye. Lino is sad because nobody wants to play with a used diaper. But Andrea is still seeing something special in him. Hugs his friend and brings it to a magic place, where each used diaper can start a new life. Lino is happy again, he’s starting a new journey and while he’s waiting to meet a new friend starts to unleash his imagination. Will I become a carousel to do together a world tour? Will I become a plastic boat to run away from sea monsters? Will I become a lamp to watch over him? But Lino knows that he is going to be something even more surprising. The pages of a story that each child would like to read. The pages of this book. The first children’s book printed on recycled paper made from used diapers

Please tell us how the brand purpose inspired the work

The purpose of Pampers is to ensure that babies and families have the brightest future in a changing world. "With love we change" is how Pampers signs all its campaigns. Pampers decided to change too: reducing diapers waste to leave children a better future.