Title	SAYLISTS
Brand	WARNER MUSIC GROUP
Product/Service	PLAYLISTS
Category	C01. Use of Radio & Audio as a Medium
Entrant	ROTHCO, PART OF ACCENTURE INTERACTIVE Dublin, IRELAND
Idea Creation	ROTHCO, PART OF ACCENTURE INTERACTIVE Dublin, IRELAND
Production	ROTHCO, PART OF ACCENTURE INTERACTIVE Dublin, IRELAND
Additional Company	WARNER MUSIC London, UNITED KINGDOM

Name	Company	Position
Conor Cunniffe	Rothco, part of Accenture Interactive	Copywriter
Rob Maguire	Rothco, part of Accenture Interactive	Creative Director
Shane O’Riordan	Rothco, part of Accenture Interactive	Design Director
Bronagh O'Donnavan	Rothco, part of Accenture Interactive	Strategist
Aisling Clarke	Rothco, part of Accenture Interactive	Art Director
Sam Caren	Rothco, part of Accenture Interactive	Art Director
Niall Eccles	Rothco, part of Accenture Interactive	Developer
Hannah Gallagher	Rothco, part of Accenture Interactive	Post Producer
Jessica Derby	Rothco | Accenture Interactive	Executive Producer
Cristiane Schmidt	Rothco, part of Accenture Interactive	Art Director, Designer, Motion Designer, Editor, Stop Motion Artist
Raphael DaSilva	Rothco, part of Accenture Interactive	Art Director, Designer, Motion Designer, Illustrator, Animator
Gabriel Teixeira	Rothco, part of Accenture Interactive	Art Director, Designer, Motion Designer, 3D Generalist
Paul Power	Rothco, part of Accenture Interactive	Video Editor
Ray Swan	Rothco, part of Accenture Interactive	Agency Creative Director
Jen Speirs	Rothco Part of Accenture Interactive	Executive Creative Director
Alan Kelly	Rothco, part of Accenture Interactive	Chief Creative Officer
Richard Carr	Rothco, part of Accenture Interactive	CEO | MD Accenture Interactive
Patrick Hickey	Rothco, part of Accenture Interactive	Executive Chairman
Zara Flynn	Rothco, part of Accenture Interactive	Managing Partner Rothco Accenture Interactive
Sean Cushen	Rothco, part of Accenture Interactive	Senior Account Manager
Lauren McNinney	Rothco, part of Accenture Interactive	Agency Resource & Operations
Clair Fleming	Rothco, part of Accenture Interactive	Agency Resource & Operations

View Script

Write a short summary of what happens in the radio or audio work.

This may seem like a normal collection of songs but these are the first playlists in the world where singing along can help you overcome a speech impediment. Repetition is key to overcoming a Speech Sound Disorder, but for kids, repetition is boring. Except when it happens in music. Working with Warner Music & Apple Music, we developed an algorithm to analyse lyrics for specific sounds occurring with a certain frequency, as well as other conditions such as proximity to similar sounds and placement within a sentence. We analysed over 70 million songs to find those that demonstrated genuine therapeutic value, the largest data analysis of lyrics ever. Songs were scored and ranked. Those that scored highest and fit listener profile were compiled into Saylists: playlists categorised by problem sounds, providing an easy, accessible, and fun way for kids to practise the sounds they struggle with... simply by singing along.

Translation. Provide a full English translation of any audio.

n/a

Please outline the innovative elements of the work

Lyric data has been collected for years and used solely for its primary intended function: to enable people to sing along. By looking at the untapped potential of this data and unlocking the therapeutic aspects of the lyrics, this project empowers Speech & Language therapists with a tool that their patients genuinely want to engage with.