| Title | SUPPORT 24/7 |
| Brand | IFK GÖTEBORG |
| Product/Service | FOOTBALL CLUB |
| Category |
C01. Use of Radio & Audio as a Medium |
|
Entrant
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Idea Creation
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Production
|
LUNDGREN+LINDQVIST AB Göteborg, SWEDEN
|
Credits
| Sophia Lindholm |
Forsman & Bodenfors |
Art Director |
| Karl Risenfors |
Forsman & Bodenfors |
Art Director |
| Gustav Johansson |
Forsman & Bodenfors |
Copywriter |
| Marie Murphy |
Forsman & Bodenfors |
Client Director |
| Anna Börve |
Forsman & Bodenfors |
Account Executive |
| Christopher Ek |
Forsman & Bodenfors |
Designer |
| Peter Gaudiano |
Forsman & Bodenfors |
Digital strategist |
| Lundgren+Lindqvist AB Lundgren+Lindqvist AB |
Lundgren+Lindqvist AB |
Web Design |
| CUTBACK STUDIO CUTBACK STUDIO |
CUTBACK STUDIO |
Case study production |
| TMP TMP |
TMP |
Sound design case study |
View Script
Write a short summary of what happens in the radio or audio work.
The audio is a never-ending live stream of crowd chants and fans singing. Different songs and chants from different games, all seamlessly mixed together into one stream. Fans could turn on the audio while watching otherwise silent games on TV during the pandemic. And on game days, the stream would sync with https://www.api-football.com/ and adapt to what happened on the pitch. With the crowd getting louder if IFK played well and celebrations breaking out if IFK scored. Fans could also add their own chants by simply recording them and posting them to our admin who would then add them to the audio mix.
Translation. Provide a full English translation of any audio.
No needed.
Cultural / Context information for the jury
Football in Sweden is basically run by the fans. Because of the 51% rule (meaning that any private investor can only own 49% of a club or team), fans see themselves, and the atmosphere they contribute with, as very important for the teams.
Please outline the innovative elements of the work
Support 24/7 is the first-ever radio channel to broadcast crowd chants. By seamlessly mixing hundreds of recordings into one continuous audio stream, the online radio made it possible for fans to experience real IFK atmosphere while watching otherwise silent games on TV during the pandemic.