Title | DROWNED REQUIEM |
Brand | UNITED4RESCUE |
Product/Service | HUMAN RIGHTS |
Category |
C01. Use of Radio & Audio as a Medium |
Entrant
|
PHILIPP UND KEUNTJE Hamburg, GERMANY
|
Idea Creation
|
PHILIPP UND KEUNTJE Hamburg, GERMANY
|
Media Placement
|
FISCHERAPPELT PERFORMANCE Berlin, GERMANY
|
PR
|
FISCHERAPPELT Hamburg, GERMANY
|
Production
|
PHILIPP UND KEUNTJE Hamburg, GERMANY
|
Production 2
|
SKILL MUSIC Hamburg, GERMANY
|
Additional Company
|
BETWEEN MUSIC Aarhus, DENMARK
|
Credits
Diether Kerner |
Philipp und Keuntje |
Chief Creative Officer |
Jan-Sievert Krause |
Phillip and Keuntje |
Executive Creative Director |
Tobias Fritschen |
Philipp und Keuntje |
Creative Director and Director and Concept/Idea |
Valentin Burkhardt |
Philipp und Keuntje |
Creative Director and Concept/Idea |
Wilhelm Eckert |
Philipp und Keuntje |
Art Director |
Andrew Philip Wulff |
Philipp und Keuntje |
Art Director |
Ronja Kühner |
Philipp und Keuntje |
Copywriter and Concept/Idea |
Tanja Heier |
Philipp und Keuntje |
Executive Client Service Director |
Lara von Kroge |
Philipp und Keuntje |
Account Director |
Charlyn Schröder |
Philipp und Keuntje |
Project Manager |
Carolin Rakoczy |
Philipp und Keuntje |
Project Manager |
Ines Wolff |
Philipp und Keuntje |
Producer |
Hans Goedecke |
n/a |
Director of Photography |
Jan-Gero Kleist |
Philipp und Keuntje |
Post Production (Film) |
Christian Lessner |
Philipp und Keuntje |
Post Production (Film) |
Dirk Mävers |
Philipp und Keuntje |
Programmer |
David Schubert |
Philipp und Keuntje |
Screen Design |
Sven Fröhlich |
Philipp und Keuntje |
Post Production (Images) |
Ansgar Struck |
Philipp und Keuntje |
Post Production (Images) |
Johanna Petereit |
Philipp und Keuntje |
Social Media Manager |
Diana Bartel |
Philipp und Keuntje |
Social Media Manager |
Lisa-Marie Otto |
Philipp und Keuntje |
Social Media Manager |
Insa von Zeppelin |
Philipp und Keuntje |
Social Media Manager |
Katrin Joppig |
fischerAppelt, relations |
Influencer Marketing |
Franziska Przymusinski |
fischerAppelt, relations |
Influencer Marketing |
Ayleen Finkenzeller |
fischerAppelt, relations |
PROI |
Mirjam Patermann |
fischerAppelt, relations |
PROI |
Julika Hettlich |
fischerAppelt, relations |
Public Realtions |
Alisa Wissenbach |
Philipp und Keuntje |
Public Realtions |
Mark-Alexander Kaldenbach |
fischerAppelt, performance |
Performance Marketing |
Laila Skovmand |
Between Music |
Composer |
Torben Brüggemann |
SKILL Music |
Sound Engineer |
Alex Henke |
SKILL Music |
Sound Engineer |
Kostas Milonakis |
n/a |
Director of Photography |
Dean Gdontakis |
n/a |
Production Manager and Director of Photography (Drone) |
View Script
Write a short summary of what happens in the radio or audio work.
An intriguing and eye-catching Trojan horse. Fascinating us with its beauty while slowly raising the hairs at the back of our neck as we realise with sorrow that this breathtaking performance is taking place at a grave.
Recomposed into a requiem and performed by the underwater musicians Between Music, Beethoven's "Ode to Joy", the European Anthem, was played at the grave of thousands who drowned seeking help – at the bottom of the Mediterranean Sea.
Translation. Provide a full English translation of any audio.
Ode to Joy
Joy, beautiful spark of Divinity [or: of gods],
Daughter of Elysium,
We enter, drunk with fire,
Heavenly one, thy sanctuary!
Thy magic binds again
What custom strictly divided;*
All people become brothers,*
Where thy gentle wing abides.
Whoever has succeeded in the great attempt,
To be a friend's friend,
Whoever has won a lovely woman,
Add his to the jubilation!
Yes, and also whoever has just one soul
To call his own in this world!
And he who never managed it should slink
Weeping from this union!
All creatures drink of joy
At nature's breasts.
All the Just, all the Evil
Follow her trail of roses.
Kisses she gave us and grapevines,
A friend, proven in death.
Ecstasy was given to the worm
And the cherub stands before God.
Gladly, as His suns fly
through the heavens' grand plan
Go on, brothers, your way,
Joyful, like a hero to victory.
Be embraced, Millions!
This kiss to all the world!
Brothers, above the starry canopy
There must dwell a loving Father.
Are you collapsing, millions?
Do you sense the creator, world?
Seek him above the starry canopy!
Above stars must He dwell.
Cultural / Context information for the jury
In recent years, Europe's frontpages were dominated by the refugee crisis. But with so much going on in 2020, it's no wonder we stopped paying attention. And yet, people are still drowning every day in the Mediterranean Sea.
The current pandemic situation has left little room for the longstanding humanitarian catastrophe, so it has been ignored. Even the politicians who cared initially have started ignoring the drowning.
Additionally, not only do private sea rescue missions lack any public support, the European governments actively undermine them. The challenge was to create a powerful reminder that brought the refugees' situation back into the public eye.
Please outline the innovative elements of the work
1) Leveraging the power of authentic, real people and influencers to act as multipliers.
Instead of focusing on mainstream media and political news, the campaign was to efficiently engage its target audience by using the early adaptors and influencer's reach; turning their statement videos into messages on their own. And we also focused on a unique segment: musicians and music enthusiasts. The recomposition of Beethoven’s "Ode to joy" and the unique music video was to draw attention in the cultural world. From there on, the influencer community shall push the message further and simultaneously start the discussion on various social media platforms and all over the media.
2) Targeting politicians and empowering citizens to maximise pressure
We should geotarget European politicians, both directly and through newly empowered citizens that challenged their representatives to act.