Title	DROWNED REQUIEM
Brand	UNITED4RESCUE
Product/Service	HUMAN RIGHTS
Category	C01. Use of Radio & Audio as a Medium
Entrant	PHILIPP UND KEUNTJE Hamburg, GERMANY
Idea Creation	PHILIPP UND KEUNTJE Hamburg, GERMANY
Media Placement	FISCHERAPPELT PERFORMANCE Berlin, GERMANY
PR	FISCHERAPPELT Hamburg, GERMANY
Production	PHILIPP UND KEUNTJE Hamburg, GERMANY
Production 2	SKILL MUSIC Hamburg, GERMANY
Additional Company	BETWEEN MUSIC Aarhus, DENMARK

Name	Company	Position
Diether Kerner	Philipp und Keuntje	Chief Creative Officer
Jan-Sievert Krause	Phillip and Keuntje	Executive Creative Director
Tobias Fritschen	Philipp und Keuntje	Creative Director and Director and Concept/Idea
Valentin Burkhardt	Philipp und Keuntje	Creative Director and Concept/Idea
Wilhelm Eckert	Philipp und Keuntje	Art Director
Andrew Philip Wulff	Philipp und Keuntje	Art Director
Ronja Kühner	Philipp und Keuntje	Copywriter and Concept/Idea
Tanja Heier	Philipp und Keuntje	Executive Client Service Director
Lara von Kroge	Philipp und Keuntje	Account Director
Charlyn Schröder	Philipp und Keuntje	Project Manager
Carolin Rakoczy	Philipp und Keuntje	Project Manager
Ines Wolff	Philipp und Keuntje	Producer
Hans Goedecke	n/a	Director of Photography
Jan-Gero Kleist	Philipp und Keuntje	Post Production (Film)
Christian Lessner	Philipp und Keuntje	Post Production (Film)
Dirk Mävers	Philipp und Keuntje	Programmer
David Schubert	Philipp und Keuntje	Screen Design
Sven Fröhlich	Philipp und Keuntje	Post Production (Images)
Ansgar Struck	Philipp und Keuntje	Post Production (Images)
Johanna Petereit	Philipp und Keuntje	Social Media Manager
Diana Bartel	Philipp und Keuntje	Social Media Manager
Lisa-Marie Otto	Philipp und Keuntje	Social Media Manager
Insa von Zeppelin	Philipp und Keuntje	Social Media Manager
Katrin Joppig	fischerAppelt, relations	Influencer Marketing
Franziska Przymusinski	fischerAppelt, relations	Influencer Marketing
Ayleen Finkenzeller	fischerAppelt, relations	PROI
Mirjam Patermann	fischerAppelt, relations	PROI
Julika Hettlich	fischerAppelt, relations	Public Realtions
Alisa Wissenbach	Philipp und Keuntje	Public Realtions
Mark-Alexander Kaldenbach	fischerAppelt, performance	Performance Marketing
Laila Skovmand	Between Music	Composer
Torben Brüggemann	SKILL Music	Sound Engineer
Alex Henke	SKILL Music	Sound Engineer
Kostas Milonakis	n/a	Director of Photography
Dean Gdontakis	n/a	Production Manager and Director of Photography (Drone)

View Script

Write a short summary of what happens in the radio or audio work.

An intriguing and eye-catching Trojan horse. Fascinating us with its beauty while slowly raising the hairs at the back of our neck as we realise with sorrow that this breathtaking performance is taking place at a grave. Recomposed into a requiem and performed by the underwater musicians Between Music, Beethoven's "Ode to Joy", the European Anthem, was played at the grave of thousands who drowned seeking help – at the bottom of the Mediterranean Sea.

Translation. Provide a full English translation of any audio.

Ode to Joy Joy, beautiful spark of Divinity [or: of gods], Daughter of Elysium, We enter, drunk with fire, Heavenly one, thy sanctuary! Thy magic binds again What custom strictly divided;* All people become brothers,* Where thy gentle wing abides. Whoever has succeeded in the great attempt, To be a friend's friend, Whoever has won a lovely woman, Add his to the jubilation! Yes, and also whoever has just one soul To call his own in this world! And he who never managed it should slink Weeping from this union! All creatures drink of joy At nature's breasts. All the Just, all the Evil Follow her trail of roses. Kisses she gave us and grapevines, A friend, proven in death. Ecstasy was given to the worm And the cherub stands before God. Gladly, as His suns fly through the heavens' grand plan Go on, brothers, your way, Joyful, like a hero to victory. Be embraced, Millions! This kiss to all the world! Brothers, above the starry canopy There must dwell a loving Father. Are you collapsing, millions? Do you sense the creator, world? Seek him above the starry canopy! Above stars must He dwell.

Cultural / Context information for the jury

In recent years, Europe's frontpages were dominated by the refugee crisis. But with so much going on in 2020, it's no wonder we stopped paying attention. And yet, people are still drowning every day in the Mediterranean Sea. The current pandemic situation has left little room for the longstanding humanitarian catastrophe, so it has been ignored. Even the politicians who cared initially have started ignoring the drowning. Additionally, not only do private sea rescue missions lack any public support, the European governments actively undermine them. The challenge was to create a powerful reminder that brought the refugees' situation back into the public eye.

Please outline the innovative elements of the work

1) Leveraging the power of authentic, real people and influencers to act as multipliers. Instead of focusing on mainstream media and political news, the campaign was to efficiently engage its target audience by using the early adaptors and influencer's reach; turning their statement videos into messages on their own. And we also focused on a unique segment: musicians and music enthusiasts. The recomposition of Beethoven’s "Ode to joy" and the unique music video was to draw attention in the cultural world. From there on, the influencer community shall push the message further and simultaneously start the discussion on various social media platforms and all over the media. 2) Targeting politicians and empowering citizens to maximise pressure We should geotarget European politicians, both directly and through newly empowered citizens that challenged their representatives to act.